Icon Source


How Marketwake helped reimagine the athlete endorsement platform with a fresh rebrand and a new high-performance website.

Based in Denver, CO, Icon Source is an athlete endorsement platform that connects brands and athletes through a secure online marketplace. In 2021, Icon Source found itself at the forefront of an up-and-coming industry. NIL (a brand new opportunity for college athletes to make money off of their name, image, and likeness) went into effect on July 1, 2021, shaking up the athlete endorsement landscape nationwide. 

Icon Source came to Marketwake with aspirations of elevating their brand and driving more conversions on their website. They wanted their website to not only be educational for NIL, but also speak to each of their audiences: college athletes, professional athletes, universities, agents, and brands.

Increase in organic traffic


Website health score


Increase in overall users to the site


This collaboration between Icon Source and Marketwake led to impressive results.

From brand messaging to design elements, Marketwake worked with the Icon Source team to create an entirely refreshed brand. The new brand was then carried out across a new, fully-developed website optimized for performance, SEO, and user experience. With their new brand, Icon Source was able to achieve their goals of driving more conversions and solidifying the brand as a thought leader in the NIL space.