It all began with a boat

It has been said that periods of deep reflection often lead to great revelations. This is how Marketwake came to be.
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Frustrated with the current marketing agency landscape, our founder, Brooke MacLean, wondered how she could make a difference.
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One foggy, early morning at a lake, Brooke glanced up to see the smallest of boats pass by. Suddenly, the dock began to rock intensely.

Inspiration struck at that moment: What if there was an agency that could help businesses leave a wake so large it impacts the world around them?

With that idea in mind, Brooke began to recruit other marketing talents who shared this desire to make an impact.

And so, Marketwake was born.

Leading the Way

Brooke MacLean

Check out our linkedin profiles for leadership

Chief Executive Officer

Bin Cochran

VP of Marketing

Hillary Settle

VP of Strategic Growth

Jonathan Dew

VP of Creative Services

Our Values

01
Pursuers of Excellence
The goal of “excellence” might sound lofty, grandiose, even unattainable—but like most things in life, it’s about the journey, not the destination. As such, we seek progress, not perfection.

Pursuing excellence means that we are dedicated to constantly improving in order to reach our fullest potential. It’s about taking responsibility for both our wins and losses—and having the freedom to try, try again.
02
Solution-Seekers
As a team of problem-solvers, we inherently understand the value and power of solutions—it’s why we constantly seek out new and innovative ways to tackle challenges and overcome obstacles.

We don't shy away from difficult tasks or complex issues. In fact, we thrive on them. We are resilient and persistent, willing to try different approaches and persevere until we find a solution that works.
03
Team-Minded
Henry Ford was onto something when he said, "Coming together is a beginning. Keeping together is progress. Working together is success."

At Marketwake, we believe that great things can be achieved when we work together as a team. Our strong team mindset means that we combine our skills, expertise, and resources to achieve more than we ever could on our own.
04
Gritty
Grit is a firmness of mind or spirit; unyielding courage in the face of hardship or danger. Grit entails courage, conscientiousness, endurance, resilience, and excellence.

Any way you define it, being gritty is a key part of our culture. It means that we are not afraid of hard work and are willing to put in the extra effort to achieve our goals. It means that we are resilient and determined and that we don't give up easily.
05
Sense of Humor
Having a strong sense of humor means being able to find the “fun” in a variety of situations. It means we are able to laugh at ourselves and at life's challenges.

Humor can help to bring a sense of joy and levity to difficult situations, and it can help us build strong and positive relationships with others. We believe that laughter and a positive attitude are essential for fostering a collaborative and inviting work environment.

What's new at Marketwake

Listen & Watch: The BigThink Podcast is live.

Join host Hillary Settle, VP of Strategic Growth at Marketwake, as she dives into the ever-evolving world of marketing with notable guests from The Home Depot, Maersk, and more.