The debate between data-driven decisions and creative intuition has never been more critical in marketing. Here’s what you should know.
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Marketing Strategy & Process
Discover Marketwake CEO Brooke MacLean’s best advice for business success: prioritizing marketing agility.
Marketwake CEO Brooke MacLean was recently featured on the Tech Talk podcast. Discover what she had to say about her journey as a business leader.
Company Updates
Recently, growth marketing agency Marketwake was named to the 2024 HubSpot Partner Advisory Council. Learn more about this exciting partnership.
Discover how Marketwake's acquisition of Punchlist, a premier feedback management tool, elevates client collaboration to new heights.
Don’t be a bad host. Set up your online store with these e-commerce CRO strategies for maximum revenue and conversions.
In an age where brands are battling it out across all fronts, ones that use social media for e-commerce engagement will surely win out. Read more in this blog.
Struggling to choose the right digital marketing agency? We’ve got you covered. Read more in our blog.
Finding the right marketing agency is a daunting task. But, with these ten RFP questions, it can become a whole lot easier.
Learn about the differences between an RFI, RFP, and RFQ, plus effective strategies and tips on writing them.
Struggling to outsource marketing? Here are our five tips for finding a full-service agency that can take your marketing to the next level.
Learn how to write a marketing RFP and find a marketing agency that works best for you.
With over 2.5M e-commerce stores, it’s hard to stand out. Break through the noise with our high-converting e-commerce sales funnel tips.
Start driving organic traffic today. See which e-commerce SEO services are the best for increasing sales and ROI.
Learn about these key e-commerce marketing strategies to grow your brand digitally.
Achieve e-commerce success and experience growth with our six strategies for driving sales and revenue to your e-commerce business.
AI marketing is no longer just a dream, it's a reality. Learn how it will shape the future of marketing in this guide.
This GA4 transition guide lays out 6 steps to help you prepare for the switch to GA4 after Google sunsets Universal Analytics.
Benefits of Google Analytics include insights into the customer journey, user engagement, and helpful demographics data.
It’s a match made in heaven! Learn how SEO and PPC working together can strengthen your digital marketing strategy by driving more conversions.
Your marketing strategy is the blueprint for your digital marketing campaign. Here’s how to develop the perfect strategy.
GA4 is here to stay, and it’s time to migrate from Universal Analytics. Use this guide to understand the key features in GA4 vs. Universal Analytics.
SEO Strategy
Confused by all the SEO terms floating around the internet? Don’t sweat. Learn the SEO vocabulary you’ll need from our complete SEO glossary.
You may have heard by now that Google is sunsetting Universal Analytics to make way for Google Analytics 4. Here’s why—and what you can do to prepare.
Page Authority is a metric that predicts how well an individual page will rank on the Search Engine Results Page on a scale of one to 100.
Learn how to thrive in times of economic uncertainty. Our guide to recession marketing covers strategies, tactics, and insights for businesses of all sizes.
Don’t worry about the fluctuations of the economic market. Learn how to make your business recession-proof in this six-step guide.
Our complete guide to crafting sales personas for effective lead generation and killer messaging that your audience resonates with.
SERP sounds scary, but it couldn’t be more straightforward. Find out what the acronym SERP stands for, what SERP features are, and how they work in SEO.
First Input Delay, or FID, is one of three important core web vitals Google introduced in June 2021 to evaluate a user’s experience on a web page.
Cumulative Layout Shift, or CLS, is one of three important core web vitals Google introduced in June 2021 to evaluate a user’s experience on a web page.
Largest Contentful Paint, or LCP, is one of three important core web vitals Google introduced in June 2021 to evaluate a user’s experience on a web page.
We say "SEO for dummies" in jest - the reality is that Google's algorithm understands your website better than you. Find out which factors Google considers.
Learn about SEO, how to keyword search, and more tips for keyword research to supplement your digital marketing strategy.
Are you worried you might be committing one of these 5 common SEO mistakes? Let’s turn that right around. Learn what SEO mistakes to avoid and how to fix them.
Culture
Truth bomb: Benioff and Weiss need more time, ad they need more background information to keep people from searching "Game of Thrones bad writing"
Local SEO strategy can boost your business's visibility. Find out how ranking locally on Google can truly make this the most wonderful time of the year.
Need help getting your business information online? Here are four essentials to improve your online reputation with a local SEO strategy.
Local optimization is best managed with a well-rounded web presence. Here are some local SEO tips that businesses big and small can use to improve local rankings.
You're probably wondering, "What is republishing content and how does it help me?" Find out in this comprehensive "how-to" guide.
Do you pay attention to the “People Also Search For” box on your search terms? You should! Find out why it helps your SEO to know what people also ask on Google.
The world is falling apart, but your business doesn't have to. Learn to attract new clients with the ins and outs of B2B inbound marketing.
We all went to Belize together and it was amazing.
Your digital agency can't succeed without having a balance of work and fun. That's why we took our team on a company retreat to rejuvenate and let loose!
The days of the laugh-cry emoji emoji are over, and to replace them the internet has taken to the cowboy emoji, and it can even prepare your marketing for the future!
Where are our former interns now? Here's how MarketwakeU, our unique intern program, helped launch the careers of many of our wonderful current team members.
Why Marketwake is so dang big on confetti moments, straight from our CEO’s mouth.
From Shopify to Pinterest, there are many ways to utilize e-commerce advertising. Here are our tips for optimizing your paid media strategies.
