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Icon Source
How Marketwake helped this athletic endorsement platform revitalize its web presence.
SERVICES

Brand Messaging

Website Design

Copywriting

Website Development

PROBLEM

In 2021, Icon Source found itself at the forefront of an up-and-coming industry. NIL (a brand new opportunity for college athletes to make money off of their name, image, and 

likeness) went into effect on July 1, 2021, shaking up the athlete endorsement landscape nationwide.

Icon Source had already infiltrated a small segment of the professional market, but they wanted to go from small player to market dominator with the collegiate segment opening up a new pipeline for revenue. Icon Source came to Marketwake with aspirations of elevating their brand and driving more conversions on their website. They also wanted their website to not only be educational for NIL, but also speak to each of their audiences: college athletes, professional athletes, universities, agents, and brands.

PROJECT BEGINNINGS 
1

Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand

2

Website: Create a Cohesive User Journey through a compelling and user-friendly website.

Visual Concepts

We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).

The goal of the wireframe stage is to outline user experience, the flow of data, and the visitor journey across the site. The wireframes don’t include any designed features, but instead will focus on ensuring the journey is accurate and the user experience is intuitive and streamlined.

WEBSITE 

We combined highly intuitive site navigation with cutting-edge design to create a truly unique website.

CORE BRAND ELEMENTS
WEBSITE

“We saw a 507% increase in total website visitors, a 766% increase in new visitors, and 5x website clicks in 6 months from launch with Marketwake.”

Jack McGlinchey

Founder @ Sonar

“We’re excited to announce the launch of our new website. Thanks to Marketwake for their incredible website design team that guided us through this process.”

Victory Solutions

CORE BRAND ELEMENTS
Go-TO-MARKET ASSETS

Interested in Exploring our Web Design Work for Brock Built?

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Interested in Exploring our MARKETING Work for ICON SOURCE?

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