April 18, 2023

4 Essentials for Building a Local SEO Strategy for Your Business

When was the last time you Googled your business? It may have been last week, or it may have been in the previous year. But regardless of when it last happened, you might be surprised by what you find. As it turns out, three out of four adults in the U.S. search themselves on Google and aren’t pleased with the results. And when this concerns your business, there’s a lot at stake if the results aren’t positive.  

Whether it’s inaccurate information or bad reviews, a negative online reputation for your business can severely affect your sales. If it’s been a long time since you’ve updated your information — or you need help knowing where to start getting your business information online — here are four quick essentials to improve your online reputation with a local SEO strategy.

Stake your claim online.

No matter what your business or profession is, you must have a website to generate traffic, attract new customers, and deliver excellent customer service. And just as important as having the website itself is having a fully secure website.

Did you know that there’s a hacker attack every 39 seconds? According to a Clark School study at the University of Maryland, cyberhacking affects one in three Americans every year. But with a trusted and secure web hosting platform, you can rest easy knowing that your brand messaging and client conversations are as safe as your financial transactions. Need help getting set-up with a reliable web hosting platform?

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Be consistent everywhere.

When was the last time you thought about all of the places your business information shows up online? When it comes to digital presence, the old saying “no press is bad press” is actually inaccurate. Not only do you need to know where your information lives, but you also need to make sure that the information is accurate and correct.

With a service like Momentum Business Premium, you can clean up incorrect listings, suppress duplicate content, and also increase your ranking among businesses that previously occupied the space. With quarterly updates to descriptions and the ability to update your information with special offers, photos, and more, we can help your customers first.

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Introduce your business to the neighborhood.

Being a part of a digital community is as essential as being part of your brick-and-mortar neighborhood. What do we mean by digital community? Businesses are found through several searches, and one of the most important ones are local searches. In fact, 89% of people search for a local business on their phone at least once a week. And what’s more, 76% of those same people will visit that business within 24 hours of their search.

What does that mean for a local business? It means ensuring that when your customers are looking for a company like yours, your website — along with the correct information, like directions, hours, and contact details — comes up. This is an essential step in being part of a digital community. If you need help ensuring that your information is correct, we can help.  

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Get (and show) positive feedback.

The secret to selling to new customers is all in your business reviews. According to a recent study, 91% of customers aged 18-34 online trust reviews as much as a personal recommendation. On top of that, the study also concluded that consumers read an average of 10 online reviews before feeling able to trust a local business. What does that mean for your local business SEO strategy? You need glowing reviews and lots of them.

Getting glowing Google reviews is as much about providing a great customer experience as it is about creating a review solicitation process that encourages 5-star testimonials. From burying negative reviews to increasing your review content, we can help you make a strong statement online by sharing your customer stories. Reach out to one of our local SEO experts today to learn how to get started optimizing your business on Google.

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Now that you know what it takes to be the best business in the virtual world, it’s time to implement the strategies to make sure your customers know you’re the “best in town” before they even get into town.

From digital marketing strategy and website development to branding and design services, Marketwake is a full-service digital marketing firm designed to help you drive your business and change the world. Our process is equal parts analytical and creative, and we’d love the opportunity to collaborate with you. Want to learn more about how we can help your business? We’re excited to be in touch.

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