No matter how flashy or eye-catching you make your business, none of the hard work you’ve put into it will get recognized if no one can find you.
Now more than ever, local SEO strategy can boost your business’s visibility by ensuring that your community, city, and state know exactly where to find you. In fact, the popularity of the “near me” search has increased by 900% in the past two years. But what, exactly, is the best local SEO strategy, and how do you achieve the results you’re looking for?
Read our ultimate local SEO guide to find out how ranking locally on Google can truly make or break your business.
Let’s get started.
Local SEO, also known as local search engine marketing, is an effective tactic used to market a business online and promote products to localized audiences. There are varying methods that can be used to help your business rank among search local results, but the bottom line is this: Ranking locally on search engines can improve your business’s visibility, helping drive revenue, and build reputability.
According to Google, nearly 46% of all Google searches are in pursuit of local information. But that high occurrence isn’t the only reason you should care about local SEO. In fact, 76% of local searches conducted via smartphone result in a physical visit within 24 hours, and 28% of those searches result in a purchase. So, it’s kind of important to be the first business to pop up in a “near me” search. And as far as revenue goes, 18% of local searches resulted in a sale within a day, compared to non-local searches which only resulted in a sale 7% of the time. Factor in the uptick in consumer spending during different times of the year, and you could be looking at a major sales increase with the help of a sound local SEO strategy.
While more money definitely makes things easier, it isn’t the only thing local optimization can help with. With the right tools, it can also increase your global rankings with the keywords you’re targeting. Local SEO can deliver more targeted traffic to your site, improve relevance, and even build trust.
When you’re making a local SEO checklist, there are a few things you have to keep in mind:
Because anywhere your information appears online is a chance to connect with your audience, not checking off this list means missing key opportunities to reach customers. Of course, there are ways you can check all of these boxes yourself, but there are services you can use if you don’t have the bandwidth to devote that much time and attention to the problem. So if you’re not ranking with local keywords, it might be time to recruit the help of a product like Momentum.
Momentum by Marketwake combines Google Business Profile management, local SEO optimization, and local listing updates to increase search consistency, legitimize your information, and leverage a more robust online presence. Best of all, getting started is fast, and seeing a return is relatively inexpensive.
Gain momentum for your business with Momentum by Marketwake. Available in a customized pricing package, there’s no better way to upgrade your local SEO strategy. Contact us for a free audit or purchase Momentum today.
Confused by all the SEO terms floating around the internet? Don’t sweat. Learn the SEO vocabulary you’ll need from our complete SEO glossary.
Page Authority is a metric that predicts how well an individual page will rank on the Search Engine Results Page on a scale of one to 100.