July 28, 2023

What You Need to Know About AI Marketing

The AI marketing revolution is finally here. While the thought of a robot writing, producing, placing, paying for, and monitoring a marketing campaign may be terrifying, at this point, it’s unavoidable. So, don’t be the ostrich that buries its head in the sand waiting for this “AI fad” to blow over. Because it’s here, and it’s not going away anytime soon. 

What is AI Marketing?

AI marketing is the process of using artificial intelligence to make marketing decisions based on collected data, analysis of that data, and any target market or economic trends that provide additional insight on how to market to particular audiences.

To put into perspective how salient AI marketing is, 61% of marketers say artificial intelligence is the most important aspect of their current data strategy. In addition, the AI technology they are working with is boosting business productivity by up to 40%. 

What’s even more impressive about AI marketing is that it has the power of machine learning. This means that, like humans, as AI gains more experience, it can automatically improve marketing campaigns with performance-based data collection.

In addition to machine learning, AI can quickly analyze big data and analytics for marketers faster than humans, siphoning the information down to its most crucial components for better marketing strategy recommendations.

Here are some more specific examples of AI marketing in action.

How is AI Marketing Being Used?

Content Production

One advantage of AI marketing is the ability to produce quality content at an increased rate. Here is Marketwake’s VP of Marketing, Bin Cochran, to talk more about AI marketing content:

I think content production, or any form of written content, is being completely changed. The ability for a copywriter to go from one article a day to four or five has become a reality. The everyday tedious tasks that come with writing content copy are fundamentally gone.

He also adds that the ability of AI to generate ideas as a brainstorming tool will solve many of the problems that come from writer’s block, and growing businesses will receive the content production abilities they need to succeed.

Predictive Analytics

Something else unique to AI marketing is better predictive marketing analytics. Due to machine learning and AI’s ability to comprehend big data at a moment’s notice, AI can predict when, where, and what types of products or services a consumer will be looking for. With this, buying ad spots for marketing campaigns will be easier than ever before because AI will tell you when and where the most optimal placements of your advertisements should be. 

Improved Automated Chatbots

Seeing how important consistent communication between consumers and businesses truly is, customer service has become an integral part of many marketing strategies. Recently, automated chatbots for customer service have become the norm, answering questions, completing orders, and acting as communication liaisons between brands and consumers. With the development of AI’s natural language capabilities, businesses are beginning to replace customer service personnel with AI on a grand scale. While AI chatbots will predominantly still be answering simple questions that don’t require human expertise, they will be able to look at past data to deliver personalized results for that particular consumer.

Let’s look ahead to see how AI Marketing may change in the future.

How AI Marketing Could Be Used in the Future

Virtual and Augmented Reality

It is predicted that AI will be able to create immersive virtual and augmented reality experiences for consumers. Some examples include:

  • Personalized virtual shopping experiences
  • Virtual product testing
  • Virtual events
  • Virtual brand experiences (including factory and facility tours)
  • Interactive AI marketing campaigns

As the technology grows, many believe that AI will be able to create these realities themselves, requiring little oversight from the human side.

Emotion Detection

Soon, AI will use text, voice, and facial recognition to personalize marketing campaigns based on user emotions. This would mean brands could create personalized marketing campaigns that served product and service advertisements at moments deemed more engaging and effective.

Programmatic Advertising

Programmatic advertising will automate almost every advertising process we know. This includes ad targeting, real-time ad optimization, automated ad space buying, ad personalization, and inventory forecasting. These systems will make advertising more efficient, effective, and personalized, resulting in less workforce power to get a marketing campaign up and running.

What to Do About AI Marketing

So what now? Are all marketing jobs going to be gone? Is there no hope for this industry?

Well, let’s not jump too far ahead. According to some of the experts, more and more people will crave art created by humans:

That being said, don’t be scared to jump into AI marketing. Again, here is Marketwake’s VP of Marketing Bin Cochran with his one piece of advice for AI marketing:

Don't fear it. Do not be the ostrich that buries its head in the sand to avoid what's coming. But also, be sure to question everything it gives you. Don't take what it gives you as absolute truth, and use your research so that it doesn't make you stupider.

Bin Cochran, VP of Marketing

Here, Bin is referring to the fact that many forms of AI don’t have access to the same filter capabilities of other search engines. Because of that, incorrect information sometimes makes it through, so always be sure to double-check any statistics or crucial information it spits out.

Final Remarks on AI Marketing

We know, it’s daunting. But every successful business in history trusted their gut when they knew innovation was the only way to revolutionize their business, let alone their industry as a whole. 

Here at Marketwake, we feel the same way. We are putting our pedal to the metal, and are committed to becoming the leading experts in AI marketing. Are you in for the ride? Give us a call, and we can set sail through the age of AI together.


How is AI used in marketing?

Artificial intelligence (AI) is increasingly being used in marketing to improve the efficiency and effectiveness of marketing campaigns. Some examples of how AI is used in marketing include:

  • Personalization
  • Predictive analytics
  • Content creation
  • Chatbots
  • Ad targeting
  • Optimization
  • Influencer marketing
  • Voice search optimization

Is AI Marketing the future?

Artificial Intelligence (AI) is expected to play a significant role in the future of marketing. As AI technology continues to evolve, it will enable marketers to analyze large amounts of data, make predictions about customer behavior and automate repetitive tasks, which can help to create more efficient and effective marketing campaigns.

However, it's also important to note that AI is not a replacement for human creativity, strategy, and judgment. Successful AI-powered marketing campaigns will require human expertise and AI technology to make the most of their capabilities.

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