Yamaha
Performance
Tapping Yamaha into a new wave of riders.
Details
- Scope
- Paid media
- Industry
- Equipment, B2C
paid media
what we did
- Asset resizing
- Programmatic advertising
- Paid social
- Paid search
- CTV
Yamaha gets women on the water.
To achieve Yamaha’s goals for the Women Run the Water (WRTW) campaign, we resized and placed their creative assets across Google, Meta, OTT/CTV, and Programmatic channels.
Strategically, we hyper-targeted Yamaha’s WRTW persona, pairing research with broad interests and the Top 25 DMAs to optimize campaigns and ensure we reached the right audience.
This campaign won the Neptune Award for Best Integrated Marketing Campaign for a Brand.
- 4.6%increase in overall brand consideration
- 13.7%lift in brand consideration among ages 35-44
- 4.7%increase in brand consideration among females
paid media
what we did
- Targeting
- Customer journey mapping
- Nurture emails
Powering evergreen ad placement.
Because of the success of the award-winning Women Run the Water campaign, our next challenge was continuing those results.
To do so, we supported Yamaha’s evergreen ad placement by applying insights from the previous campaign. We worked with them to refine their customer journey mapping and implemented layered targeting strategies that nurtured users through the buying process.
These strategies won the Non-Endemic Excellence award for using Skai to run their retail media display campaigns.
- 228,349sessions generated
- 13.8mtotal impressions across all media channels
- 191,408total clicks and engagements on media efforts
“We couldn’t have achieved these results without Marketwake’s expertise and execution, and we’re excited to continue this partnership moving forward.”
![A Yamaha wake boat ad: "Wakesurf ready for anything."]()
![A tall Yamaha WaveRunner ad: "$500 savings."]()
- A Yamaha FX WaveRunner turning on the spot: "Explore the FX series."
![A tall Yamaha ad: "The 2024 Yamaha boats are here."]()
![A wide Yamaha wake boat ad: "Wakesurf ready for anything."]()
![A Yamaha end of summer sales ad: 5.99% APR and a $1,000 customer bonus.]()
![A Yamaha WaveRunner ad: "Fully loaded luxury."]()
![A Yamaha boat ad: "The premium boating experience."]()
![A Yamaha 2025 wake boats ad: "It’s that leave it all on the lake feeling."]()
![A square Yamaha WaveRunner ad: "$500 savings."]()
