100 Coconuts

Brand, Web

A pale blue can of 100 Coconuts pure coconut water lying among palm fronds.

From storefront to shorefront: 100 Coconuts goes digital.

Details

Scope
Website development
SEO
Brand identity
Industry
Retail, B2C
A hand holding up a laptop open on the 100 Coconuts site, “Pure Coconut Water”, against a sky over palm trees.
Industry
Retail, B2C

Details

100 Coconuts

100 Coconuts is an eCommerce brand that prides itself on providing sweeter, more natural-tasting coconut water from Vietnamese coconuts. When 100 Coconuts came out, there were dozens of coconut water brands on the market. They knew they needed to stand out from the competition.

The challenge: Translate the brand’s eye-catching identity to the web, establish their brand messaging, and craft an easily shoppable website for the customer.

To do all this, they partnered with Marketwake.

web development

what we did

  • Customer experience
  • UX optimization
  • Storyboarding
  • Brand expression

Branching out from their current brand.

While 100 Coconuts already had a strong identity, the challenge came with translating their brand to the web.

Following a comprehensive storyboarding process, we created three visually stunning animations to live across product showcases, promotional banners, and brand storytelling elements.

brand messaging

what we did

  • Competitive research
  • Keyword research
  • Storytelling
  • SEO optimization

100% natural brand messaging.

From the Vietnam origin story to the benefits of drinking coconut water, 100 Coconuts’ brand messaging was being pulled in dozens of directions.

To consolidate the themes, our team analyzed the competitive landscape and uncovered potential opportunities for storytelling and design elements. We gathered audience insights, identified key value props, and established a voice and tone that blended SEO optimizations with 100 Coconuts’ distinct story.

A hand holding a phone open on the 100 Coconuts shop: “Shop 100 Coconuts”.A phone on a wooden table open on the 100 Coconuts mango product page.
“Sip, save, repeat”: a row of 100 Coconuts cans for the subscription.

shopify

what we did

  • Web development
  • Scalable infrastructure
  • Data tracking

Establishing a seamless storefront.

The 100 Coconuts brand was expected to rapidly expand. As such, our team was tasked with building a purchasing system that would grow with the business. Our team developed an online storefront designed to reduce cart abandonment over time. The new tools installed would effortlessly scale to accommodate new customers and subscriptions. Plus, the new site would provide valuable insights into customer behavior and preferences with built-in analytics.

The 100 Coconuts homepage.
  • A teal 100 Coconuts can between two green coconuts.
  • Rows of 100 Coconuts cans in every flavour on sand, seen from above.
  • A hand holding a mango can of 100 Coconuts, ringed by “Hydration with a twist”, on orange.
  • A 100 Coconuts pineapple can beside a cut pineapple and coconut, on yellow.
  • Three 100 Coconuts cans floating against a cloudy sky.
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