Deep Dive

To say AI is transforming digital marketing is an understatement. From AI content creation to customer insights, its versatility is reshaping the day-to-day experience for everyone in the industry. In fact, let’s see if ChatGPT can come up with its own intro for this piece.  “AI is really shaking things up in marketing, making it […]

If you didn’t know it already, there are a lot of blogs on the internet—and that’s putting it lightly. In 2024, it is estimated that around 7.5 million blogs are published every day. To put that number into context, if you spent 5 minutes trying to read each post, it would amount to over 37 […]

If your business isn’t already feeling the rush of the upcoming holiday season, it’s probably right around the corner. As temperatures outside fall, the heat of the shopping season will only continue to rise. So, how can your team best prepare for BFCM 2024 and beyond? Are there any 2024 holiday shopping trends to keep […]

In today’s dynamic marketing landscape, the debate between data-driven decisions and creative intuition has never been more critical. As marketers, we must navigate a world where the integration of data and creativity is not just beneficial but essential for success. The most impactful marketing strategies are those that harmonize data with creativity, creating campaigns that […]

Recently, our team had the pleasure of attending HubSpot’s INBOUND 2024 Conference in Boston. As one of just 20 North American members of HubSpot’s Partner Advisory Council, we were eager to gain new insights from some of the biggest names in marketing. Here are some of our biggest takeaways from the INBOUND Conference: 1. Data-Driven […]

Discover Marketetwake CEO Brooke MacLean’s best advice for business success: prioritizing marketing agility.

Recently, growth marketing agency Marketwake was named to the 2024 HubSpot Partner Advisory Council. Learn more about this exciting partnership.

Discover how Marketwake’s acquisition of Punchlist, a premier feedback management tool, elevates client collaboration to new heights.

Confused by all the SEO terms floating around the internet? Don’t sweat. Learn the SEO vocabulary you’ll need from our complete SEO glossary.

Local optimization is best managed with a well-rounded web presence. Here are some local SEO tips that businesses big and small can use to improve local rankings.