“Boost your MQLs 500% with zero effort!”“This AI hack changed everything for my business, in just 24 hours.” “AI can do everything your marketing team does!” Sound familiar? If the AI hype in your inbox is anything like ours, everybody is making wild promises about tools claiming to do everything but your dishes. AI Marketing Myths, Debunked […]
Third-party data is dead—and that’s just how the cookie crumbles. With increased privacy legislation and regulations, and consumers pressing the notorious “reject all” button, third-party cookies have become an unreliable source of marketing data. But here’s the twist: this isn’t the end of marketing personalization. The death of third-party cookies has birthed a smarter, cleaner, […]
Largest Contentful Paint, or LCP, is one of three important core web vitals Google introduced in June 2021 to evaluate a user’s experience on a web page.
Your marketing data is not telling the full story of your business. With privacy laws getting even more strict, third-party cookies dying off, and browser-based tracking becoming unreliable, you’re losing key information that is skewing your ad tracking accuracy. If you’re still using traditional browser tracking, also known as client-side tracking, you’re probably missing 30-40% of your conversions and […]
How is it already August…?! We say it every year, but 2025has flown by. And with Q4 approaching even faster, it’s already time for your brand to prep for BFCM 2025. Between shifting consumer behaviors, global supply chain challenges, and new pressure on ad performance, brands need a full game plan to tackle Black Friday. […]
SERP sounds scary, but it couldn’t be more straightforward. Find out what the acronym SERP stands for, what SERP features are, and how they work in SEO.
Nonbreaking news: The age of artificial intelligence isn’t coming. It has arrived. Today, we can generate hyper-realistic images, write code, and craft full-length articles with the push of a button. Source: Pocket-lint Designers are using AI tools like ChatGPT, Midjourney, and DALL·E to whip up visuals in seconds. What used to take hours of concepting […]
So, you’re halfway through your morning walk, earbuds in, and your favorite podcast host is in the middle of a story about a disastrous dinner party, when they casually drop a recommendation for a cookware brand that “literally saved” the night. You chuckle, consider buying it, and move on. But days later, there you are, […]
When you’re looking for a place to eat or want to know what there is to do in a new town, where do you normally turn to? It’s probably Google. 87% of customers use Google to find local businesses. Having a Google Business Profile can garner your business 500-700 clicks per month. However, when it […]
