Cookie Policy

Last updated: July 16, 2026

This Cookie Policy explains how Marketwake (“we”, “us”) uses cookies and similar technologies on marketwake.com. It should be read together with our Privacy Policy.

What cookies are

Cookies are small text files stored on your device when you visit a website. Similar technologies such as pixels and local storage work the same way. They let a site remember your actions and preferences, measure how the site is used, and support marketing.

Your choices

When you first visit, our consent banner lets you Accept all, Reject non-essential cookies, or open Preferences to choose by category. Only essential cookies load automatically; everything else waits for your choice. You can change your choice at any time by reopening the preferences panel from the “Your Privacy Choices” link in the footer.

We also honor the Global Privacy Control (GPC) browser signal. If your browser sends GPC, we automatically treat it as an opt-out of non-essential cookies and of the sale or sharing of personal information.

Categories of cookies we use

Essential. Required for the site to work and to remember your consent choices. These cannot be switched off.

Statistics. Help us understand how visitors use the site so we can improve it. Includes Google Analytics, Hotjar, and HubSpot analytics.

Marketing. Used to deliver and measure advertising. Includes Meta (Facebook), Google Ads, LinkedIn, Apollo, Skai, and LiveIntent.

Cookies in detail

Name	Description	Duration
__cf_bm	Cloudflare bot management / security cookie. Distinguishes humans from bots to protect the site; set via the HubSpot form embed on Cloudflare-fronted domains. Strictly necessary; encrypted; does not track users across sites or sessions.	30 minutes
wpconsent_preferences	This cookie is used to store the user's cookie consent preferences.	30 days

Name	Description	Duration
td	Google Tag Manager. Registers statistical data on user behaviour. Used for internal analytics by the website operator.	Session
_ga_90H3BNZPEE	Google Analytics 4. Persists session state for the GA4 property.	13 months
__hssc	HubSpot. Tracks sessions.	30 minutes
__hssrc	HubSpot. Detects a new browser session.	Session
hubspotutk	HubSpot. Identifies the visitor across page views.	6 months
__hstc	HubSpot. Main analytics cookie (visits, first/last visit).	6 months
_hjSession_1675276	Hotjar. Holds the current session data.	30 minutes
_hjSessionUser_1675276	Hotjar. Identifies a returning user for analytics.	12 months
_ga	Google Analytics 4. Distinguishes visitors.	13 months

Name	Description	Duration
AnalyticsSyncHistory	LinkedIn. Sync timing for analytics.	30 days
bscookie	LinkedIn. Secure browser ID.	12 months
UserMatchHistory	LinkedIn. Ad click / sync history.	30 days
li_sugr	LinkedIn. Probabilistic visitor matching.	3 months
lidc	LinkedIn. Routing / load balancing.	1 day
li_adsId	LinkedIn. Ad tracking identifier (localStorage).	Until cleared
bcookie	LinkedIn. Browser ID for LinkedIn ads.	12 months
_gcl_ls	Google Ads. Conversion linking storage (localStorage).	Until cleared
apolloAnonId	Apollo.io. Anonymous visitor tracking (localStorage).	Until cleared
IDE	Google DoubleClick. Ad targeting and measurement.	13 months
_gcl_au	Google Ads (Conversion Linker). Attributes conversions to ad clicks.	3 months
_fbp	Meta (Facebook) Pixel. Ad delivery and measurement.	3 months

Third-party services

Some cookies are set by third parties who process data under their own privacy policies, including Google, Meta, LinkedIn, HubSpot, Hotjar, Apollo, Skai, and LiveIntent. We recommend reviewing their policies for details on their processing.

Contact

Questions about this policy: hello@marketwake.com.

Essential

Google Tag Manager

Statistics

Marketing