Retention.com
Brand, Web
Equipping Retention.com’s brand for the future.
Details
- Scope
- Website development
- SEO
- Brand identity
- Brand messaging
- Industry
- SaaS, B2B
visual identity
what we did
- Art direction
- Logo creation
- Web design
- User experience
- Custom typography
- Custom iconography
Turning SaaS on its head.
The first challenge to overcome was creating a website that resonated with Retention.com’s core audience: eCommerce brands.
To do this, we did something out of the ordinary for a typical SaaS brand. Inspired by the unique feel of Barcelona’s street art, we developed a more emotive and playful brand. We focused on dynamic moments to engage users on the site as well as bold imagery that gave the brand a more polished appeal.
brand messaging
what we did
- Brand messaging
- Brand workshop
- Stakeholder interviews
- Industry research
- SEO optimization
Rewriting the Retention.com story.
To match the new visual identity, Retention.com’s messaging had to evolve too. Through a brand messaging workshop, dozens of stakeholder interviews, industry research, and keyword analysis, we helped create a bolder brand tone and voice for Retention.com that simultaneously made them more visible on search engines.
video
what we did
- Art direction
- Copywriting
- Storyboarding
- Scripting
- Editing
Retaining the visual identity at trade shows.
Tradeshows are one of Retention.com’s biggest lead generation strategies. Thus, we were tasked with extending the brand we created to their physical interactions.
From storyboarding to editing, our team produced a compelling, evergreen video piece featuring custom animations and graphics, taking the brand from the web to the real world.
“I wanted to shout out the digital marketing agency we partnered with for the rebrand, Marketwake, for doing such an incredible job every step of the way.”
