Traffic. While a hated concept on the roads, it’s an integral aspect for e-commerce businesses hoping to increase their sales. Why? Because traffic drives conversions. 23.6% of e-commerce orders are directly tied to organic traffic and it is the second most effective method for traffic generation. However, it’s not like you can just get up and say “I am going to be on the first page of Google today”. Unfortunately, there are over 26 million e-commerce sites out there vying for that number one spot on the Search Engine Results Page. To stand out and attract potential customers, deploying strong e-commerce SEO services is crucial. 

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But where do you start? How can you get more traffic to your website and convert them into potential customers? And how can you ensure your e-commerce SEO services help your business sneak its way onto the first page of Google? These are all great questions. But first, let’s learn a little bit more about SEO and its role in the broader internet landscape.

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How Do E-Commerce SEO Services Drive Website Traffic?

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We’ve talked about e-commerce SEO services a lot already. From the major SEO mistakes you could be making to our SEO-pedia, we’ve gone over everything. So why not do it again?

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SEO stands for Search Engine Optimization. When you optimize your website for search engines, it helps you show up higher on the Search Engine Results Pages (SERPs). This is important because the first SERP captures at least 71% of web traffic; so if you’re on there, you’re bound to get people coming to your website.

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One of the main ways you optimize your website for search engines is through keywords. Keywords tell search engines like Google what the topic of your content is so when people look up what you sell, you’ll be sure to come up. For example, if I sell bovine-themed surfing apparel for my e-commerce store Cow-A-Bunga, the keywords associated with my brand might be “surfing accessories”, “shirts for surfing”, etc.

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However, you can’t just throw keywords at the wall superfluously. You have to do your research. You can start by finding high-intent keywords that are relevant to your industry and resonate with your target audience. Also, look for keywords that have a high search volume and lower difficulty to rank. Use tools like aHrefs to find keywords with a monthly search volume greater than 1,000. However, if 20 searches a month is the best you can do to get away from the high keyword difficulty, that could still lead to attracting really qualified customers who want to buy your product. Once you build enough content with these keywords (and other SEO strategies like building backlinks), your page authority will increase, and it’ll become easier for your business to rank for more difficult keywords that have even higher search volume.

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Once you’ve done your research, it’s time to fully optimize your e-commerce SEO services. The following are our three biggest tips for optimizing your e-commerce business’s SEO.

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Optimize Your Images

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It’s no secret that e-commerce is product-driven. While describing a product is great, a picture is worth a thousand words as the old saying goes. Here’s Marketwake SEO Analyst Joshua Cummings to talk about optimizing your images for SEO:

That’s right. Keywords on pictures are just as important as in your text. Don’t forget to be descriptive though. While they are great for SEO, image names and alt text can help you and your customers easily differentiate between one product and the next.

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Create Keyword-Rich Product Descriptions

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Product descriptions end up being the majority of text on a product’s page. It’s your chance to add value to your product and add another splash of keywords. Here are some things to keep in mind  when you’re writing your product descriptions for SEO:

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1. Remember the Reader

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While one of your audiences is Google’s army of page crawlers, your real audience is the people who want to buy your products. It can be easy to get sucked into the pattern of keywords, but your brand voice and story are still important. Harp on the benefits of your products, be descriptive, make your descriptions long yet informative,  and remember who you’re selling to: the algorithm hasn’t started buying products just yet (we hope).

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2. But, Don’t Forget About the Algorithm

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Yeah, yeah, yeah, I can hear you now. “But you just said—” I know what I said. But you have to help the algorithm for it to help you. Shopify advises that you use your researched keyword sparingly yet strategically in your product descriptions. You should use it once in the page’s URL, once in the product description title, once or twice in the body copy, and once in the alt image tag. This will help with your keyword ranking and ensure you avoid penalization.

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3. Write Clear Product CTAs

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CTAs are an integral part of the online shopping experience. They make it easier for the user to traverse through your website and know where they are going. Remember to make them clear and engaging; “Add to Cart”, “Buy Now”, and “Learn More” are a few examples of CTAs that let the user know of the next step you want them to take.

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Add FAQs and Reviews

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To enhance your e-commerce SEO services, you can also add FAQs and reviews to your product pages. While this is a good chance to add additional keywords, this can also be used to optimize the user experience and create trust with your website visitor. Here again, is Marketwake SEO Analyst Josh Cummings with his insight:

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“You need some additional information on the product page. FAQs are really useful because if there are certain questions frequently asked about the product, they can live on the product page. It’s common that e-commerce sites will have a separate FAQ page on their site, but those don’t work as well because that adds an unneeded step between learning about a product and buying it. The less friction the better.”

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“Another important thing to have is reviews. People and Google both want to see reviews. People want to see them to know if they can trust the product. Google wants to see them because if a product doesn’t get good reviews, they don’t have to rank it as high. They want to be showing the highest quality products, and you need good reviews to reflect that.”

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Rank Higher With Competitive E-Commerce SEO Services

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Ready to increase traffic to your e-commerce website like you’ve always wanted? Then let’s get started. With Marketwake’s expert e-commerce SEO services, we’ll help you build a high-converting content strategy that improved sales and ROI; like we did with LeaseCrunch. To get started, give us a call. We’re ready to take on any challenge to meet your e-commerce business goals.