Yakima Valley Hops
Social, Performance
Brewing high-impact creative strategies for a B2B hops brand.
Details
- Scope
- Paid media
- Social media
- SEO
- Industry
- eCommerce
paid media
performance
- Paid social
- Art direction
- Creative strategy
- Copywriting
Pouring everything into paid media strategy.
The first challenge of our paid media partnership was keeping Yakima Valley Hops’ target audience engaged.
YVH worked with us to produce always-on, eye-catching, evergreen ads while updating product-specific posts each month. We also mixed in personality-infused posts that featured new products or seasonal sales.
- 34%average increase in conversions
- $3.8min sales attributed to paid media in 8 months
social media
social
- Organic social
- Content creation
- Thought leadership
- Community engagement
Growing an organic social presence.
Yakima Valley Hops spoke through two social media channels: Instagram and LinkedIn.
To speak to each audience correctly, we built a voice and tone specific to each platform. On Instagram, our team prioritized more playful copy and design, while thought leadership took center stage on LinkedIn. We also tested Instagram Broadcast channels to continue building and engaging the YVH community.
- + 1,300new followers gained across social channels
SEO
performance
- Content creation
- Thought leadership
- Keyword research
Crafting a sustainable search engine strategy.
To round out our full-funnel strategy for Yakima, we provided strategic SEO optimizations to their team. This helped them find new wholesale customers and grow their average order size. Their team saw:
- 121%increase in total SERP features
- 131%growth in image pack
- 119%growth in “People Also Ask” placements
“We appreciate Marketwake’s expertise and efforts in upping Yakima Valley Hops’ game in terms of branding and direct response. The Marketwake team rocks - both as professionals and individuals!”
![A Yakima Valley Hops ad: "Kiwi-grown. Brewer-approved.", a hop grower giving a thumbs up with a kiwi for a head.]()
![A Yakima Valley Hops flavor chart: floral, citrus, sweet fruit, woody aromatic, spicy, herbal, green-grassy and vegetal.]()
![A Yakima Valley Hops Valentine's post: a heart-shaped bottle of beer, "You're ale I need!"]()
![A Yakima Valley Hops story: "Your beer deserves better than budget hops. Good thing these NZ varieties are $9/lb for a limited time."]()
![A Yakima Valley Hops ad: "Get the new season's Citra hops".]()
![A Yakima Valley Hops Dry January post: a can of hop water, "Hops aren't just for beer anymore".]()
![A Yakima Valley Hops post, "Just a reminder: hydrate with hops", listing hop water, hop tea, hop kombucha and sparkling hop soda.]()
![A Yakima Valley Hops story among illustrated hop cones: "Introducing Krush. Add bold layers of tropical fruit to your next IPA."]()
![A Yakima Valley Hops ad in an ornate green frame: "Explore 2024 crop French hops".]()
![A Yakima Valley Hops post ringed by glasses of beer: "Brewing one of these beers? Here are some hops you could try."]()
- A Yakima Valley Hops ad for 11lb bags: "Bigger is better."
