Venture Atlanta
Brand, Social, Performance
Driving record attendance to the Southeast’s largest venture capital conference.
Details
- Scope
- Brand identity
- Email marketing
- Marketing collateral
- SEO
- Social media
- Website development
- Industry
- Events, tech
conference theme
what we did
- Art direction
- Copywriting
- Brand refresh
Venturing into a new brand.
The first challenge for the Venture Atlanta team each year is defining a theme that sets the tone for the next conference. Venture Atlanta leans on Marketwake to develop the manifesto behind the year’s theme, concept the visual language, and create a fresh expression of Venture Atlanta’s existing brand. These designs are used throughout the conference on social media, email, web, and in-conference collateral.
what we did
- Copywriting
- Art direction
- CRM management
Investing in the inbox.
Early in our foray with Venture Atlanta, they needed to expand their email marketing presence to increase engagement. We helped them develop a robust email strategy centering around recurring newsletters and case studies that highlighted the value of attending the conference.
By sharing valuable content, their audience stayed engaged and relationships with their partners strengthened.
- 6,565increase in audience size
- 20.9%increase in average open rate
- 4,236increase in users to site from email
social media
what we did
- Content creation
- Thought leadership
- Art direction
Building a network.
Initially focusing on Twitter and LinkedIn, the social media strategy for Venture Atlanta expanded to Instagram, Facebook, and YouTube as the audience grew, with an official event hashtag and posting schedule aligned with the conference seasonality, ensuring consistent and engaging posts.
During the event, a dedicated team handles real-time posting, photography, and engagement to maximize visibility and participation.
- 320%increase in LinkedIn followers
- 37%increase in X followers
- 294%increase in YouTube subscribers
- 95%increase in website traffic from social media
seo
what we did
- Keyword research
- Content writing
- SEO optimization
- AEO optimization
- Content strategy
Taking stake in SERPs.
Marketwake’s SEO strategy for Venture Atlanta included identifying key search terms relevant to their target audience, optimizing webpages, and creating content that would appear in search results when those keywords were used. This approach helped drive organic traffic and increased the visibility of the Venture Atlanta brand online.
- 64%increase of keywords ranking on the first page of Google
- 1,257increase in monthly organic traffic growth
“Marketwake has been our marketing partner for 8 years now! Years ago, we were struggling with brand awareness, but now Venture Atlanta’s name is everywhere.”
“I can’t say enough about the partnership we have formed and I look forward to many more years together!”
