Signature Aviation

Performance

A traveller in a sage jacket stepping down the airstair of a private jet, a leather holdall in hand.

Getting a private aviation services leader’s lead-gen strategy off the ground.

Details

Scope
HubSpot
Paid media
Industry
Private aviation service / airlines
Industry
Private aviation service / airlines

Details

Signature Aviation

Signature Aviation is the world’s largest network of private aviation terminals. They are the priority choice for private pilots and passengers around the world.

The challenge: Signature Aviation promotes exclusive real estate for on-site office and hangar space listings. Yet, they couldn’t track leads from their real estate page or inquiry forms.

So, we worked with Signature Aviation to build a real estate LinkedIn Ad campaign and custom HubSpot workflow that would fill the gap in their lead generation process and bring in more qualified leads.

paid media & hubspot

what we did

  • Lead generation
  • Tracking
  • Sales development

Landing leads through in‑platform LinkedIn campaigns.

The biggest challenge in this endeavor was the lack of tracking capability on Signature Aviation’s website. To improve the user experience and simplify tracking, we chose a creative ad approach which enabled lead-capture directly on LinkedIn.

A ground crew marshal in a hi-vis vest guiding an aircraft across the apron with lit wands, then a private jet on the apron.

lead customization

what we did

  • CRM optimization
  • Workflow automation
  • Sales enablement

Creating a first‑class customer experience.

Signature Aviation has a specific real estate audience: every qualified lead can lead to immense opportunity. We paired the ad strategy with a HubSpot workflow that automatically routed each lead to the appropriate Real Estate representative based on the location selected in the form. This ensured quick follow-up, better internal visibility, and a seamless lead handoff without relying on website infrastructure.

  • 3-6highly qualified leads/montha feat in this hyper-specific market
A phone lying on concrete, open on a Signature Aviation post in the LinkedIn feed.
Signature Aviation LinkedIn posts in turn, a terminal, a client's words and "Base your private jet at GEG", beside a navy panel.
  • $480KAnnual opportunity from one lead alone
The cabin windows and engine of a white private jet against a clear blue sky, as a traveller walks into view: “Effortless arrivals at every stop.”

“Our time together has only reinforced our excitement about expanding our partnership with Marketwake and driving continued success together.”

Jeff PensonDirector of Marketing
  • A Signature Aviation hangar ad: "Feels like home, across the globe."
  • A tall Signature Aviation banner of a terminal at dusk, "Feels Like Home, Across the Globe."
  • A Signature Aviation ad of a jet before snowy peaks: "Elevating the Private Aviation Experience."
  • A Signature Aviation ad of a passenger working on a laptop in a jet cabin.
  • A pilot crossing the apron with his flight bag, framed in a Signature Aviation ad.
  • A Signature Aviation hangar under a pink evening sky.
  • Three travellers talking at the foot of a jet airstair: "Your trusted private aviation terminal network."
  • A traveller in sunglasses beside a jet: "Effortless arrivals at every stop."
  • A private jet parked outside a Signature Aviation hangar.
  • A control tower and jet at dusk: "Find Signature Aviation wherever you are."
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