# Yakima Valley Hops

> Brewing high-impact creative strategies for a B2B hops brand.

Case study by Marketwake: https://www.marketwake.com/work/yakima-valley-hops/

- Services: Social, Performance
- Scope: Paid media; Social media; SEO
- Industry: eCommerce
- Year: 2025

Located in the heart of America’s hop country, Yakima Valley Hops (YVH) is a B2B eCommerce brand that sources the finest local and international hops from around the globe for everyone, from homebrewers to industrial breweries.

**The challenge:** YVH needed to position itself as the go-to option for brewers across the country by expanding brand awareness to wholesale buyers, increasing site traffic, and driving conversions.

To do so, YVH came to Marketwake.

## Pouring everything into paid media strategy.

*paid media*

performance: Paid social, Art direction, Creative strategy, Copywriting

The first challenge of our paid media partnership was keeping Yakima Valley Hops’ target audience engaged.

YVH worked with us to produce always-on, eye-catching, evergreen ads while updating product-specific posts each month. We also mixed in personality-infused posts that featured new products or seasonal sales.

- **34%** average increase in conversions
- **$3.8m** in sales attributed to paid media in 8 months

## Growing an organic social presence.

*social media*

social: Organic social, Content creation, Thought leadership, Community engagement

Yakima Valley Hops spoke through two social media channels: Instagram and LinkedIn.

To speak to each audience correctly, we built a voice and tone specific to each platform. On Instagram, our team prioritized more playful copy and design, while thought leadership took center stage on LinkedIn. We also tested Instagram Broadcast channels to continue building and engaging the YVH community.

- **+ 1,300** new followers gained across social channels

## Crafting a sustainable search engine strategy.

*SEO*

performance: Content creation, Thought leadership, Keyword research

To round out our full-funnel strategy for Yakima, we provided strategic SEO optimizations to their team. This helped them find new wholesale customers and grow their average order size. Their team saw:

- **121%** increase in total SERP features
- **131%** growth in image pack
- **119%** growth in “People Also Ask” placements

> “We appreciate Marketwake’s expertise and efforts in upping Yakima Valley Hops’ game in terms of branding and direct response. The Marketwake team rocks - both as professionals and individuals!”
>
> Gregg Tate, General Manager of Yakima Valley Hops