# Signature Aviation

> Getting a private aviation services leader’s lead-gen strategy off the ground.

Case study by Marketwake: https://www.marketwake.com/work/signature-aviation/

- Services: Performance
- Scope: HubSpot; Paid media
- Industry: Private aviation service / airlines
- Year: 2025

Signature Aviation is the world’s largest network of private aviation terminals. They are the priority choice for private pilots and passengers around the world.

**The challenge:** Signature Aviation promotes exclusive real estate for on-site office and hangar space listings. Yet, they couldn’t track leads from their real estate page or inquiry forms.

So, we worked with Signature Aviation to build a real estate LinkedIn Ad campaign and custom HubSpot workflow that would fill the gap in their lead generation process and bring in more qualified leads.

## Landing leads through in-platform LinkedIn campaigns.

*paid media & hubspot*

what we did: Lead generation, Tracking, Sales development

The biggest challenge in this endeavor was the lack of tracking capability on Signature Aviation’s website. To improve the user experience and simplify tracking, we chose a creative ad approach which enabled lead-capture directly on LinkedIn.

## Creating a first-class customer experience.

*lead customization*

what we did: CRM optimization, Workflow automation, Sales enablement

Signature Aviation has a specific real estate audience: every qualified lead can lead to immense opportunity. We paired the ad strategy with a HubSpot workflow that automatically routed each lead to the appropriate Real Estate representative based on the location selected in the form. This ensured quick follow-up, better internal visibility, and a seamless lead handoff without relying on website infrastructure.

- **3-6** highly qualified leads/month (a feat in this hyper-specific market)
- **$480K** Annual opportunity from one lead alone

> “Our time together has only reinforced our excitement about expanding our partnership with Marketwake and driving continued success together.”
>
> Jeff Penson, Director of Marketing