# Retention.com

> Equipping Retention.com’s brand for the future.

Case study by Marketwake: https://www.marketwake.com/work/retention/

- Services: Brand, Web
- Scope: Website development; SEO; Brand identity; Brand messaging
- Industry: SaaS, B2B
- Year: 2023

Retention.com is a breakthrough SaaS platform that helps brands reveal anonymous web traffic and enrich person-level data.

In 2023, Retention.com set out to build a new brand that would lay the foundation for the exponential growth they were expecting.

**The challenge:** Develop a brand that stands out just as much as Retention.com’s product while preparing them for future growth.

## Turning SaaS on its head.

*visual identity*

what we did: Art direction, Logo creation, Web design, User experience, Custom typography, Custom iconography

The first challenge to overcome was creating a website that resonated with Retention.com’s core audience: eCommerce brands.

To do this, we did something out of the ordinary for a typical SaaS brand. Inspired by the unique feel of Barcelona’s street art, we developed a more emotive and playful brand. We focused on dynamic moments to engage users on the site as well as bold imagery that gave the brand a more polished appeal.

## Rewriting the Retention.com story.

*brand messaging*

what we did: Brand messaging, Brand workshop, Stakeholder interviews, Industry research, SEO optimization

To match the new visual identity, Retention.com’s messaging had to evolve too. Through a brand messaging workshop, dozens of stakeholder interviews, industry research, and keyword analysis, we helped create a bolder brand tone and voice for Retention.com that simultaneously made them more visible on search engines.

## Retaining the visual identity at trade shows.

*video*

what we did: Art direction, Copywriting, Storyboarding, Scripting, Editing

Tradeshows are one of Retention.com’s biggest lead generation strategies. Thus, we were tasked with extending the brand we created to their physical interactions.

From storyboarding to editing, our team produced a compelling, evergreen video piece featuring custom animations and graphics, taking the brand from the web to the real world.

> “I wanted to shout out the digital marketing agency we partnered with for the rebrand, Marketwake, for doing such an incredible job every step of the way.”
>
> Adam Robinson, CEO of Retention.com