# Junk.com

> Humanizing the junk removal business for Junk.com.

Case study by Marketwake: https://www.marketwake.com/work/junk-com/

- Services: Brand, Web
- Scope: Brand messaging; Website creation; HubSpot
- Industry: B2C, waste management, service industry
- Year: 2024

Have you ever moved and suddenly discovered a lot of unneeded junk you want to get rid of? That’s what Junk.com is for. They help simplify the junk removal process by connecting clients to their network of trusted junk removers.

**The challenge:** Marketing the junk removal business so clients know their junk will be removed quickly, safely, and sustainably while appealing to a younger audience.

Junk.com partnered with Marketwake to humanize their junk removal services.

## Out with the old brand, in with the new.

*visual identity*

what we did: Brand refresh, Logo development, Typography system, Iconography

The first challenge in appealing to Junk.com’s younger market was refreshing their visual language. We designed an engaging logo to complement the brand’s youthful feel and explored drawings and textures that evoked a more playful look.

## Drawing upon our competitive research.

*custom illustrations*

what we did: Art direction, Art management, Custom illustrations

We also needed to make Junk.com stand out against the homogeneous junk landscape. We partnered with Form Play Studio to create a set of custom illustrations that humanized the brand. We aimed to add a friendlier tone to junk removal, inviting readers to imagine themselves as a key part of each step.

## It’s not all junk.

*brand messaging*

what we did: Voice & tone, Workshops, Audience mapping

Our final task was making sure Junk.com’s brand clearly spoke to two audiences: end users and potential partners.

Along with the new logo, we established a welcoming voice and tone in their web copy that was professional, clear, and empathetic, all with a healthy dose of cheekiness.