# 100 Coconuts

> From storefront to shorefront: 100 Coconuts goes digital.

Case study by Marketwake: https://www.marketwake.com/work/100-coconuts/

- Services: Brand, Web
- Scope: Website development; SEO; Brand identity
- Industry: Retail, B2C
- Year: 2024

100 Coconuts is an eCommerce brand that prides itself on providing sweeter, more natural-tasting coconut water from Vietnamese coconuts. When 100 Coconuts came out, there were dozens of coconut water brands on the market. They knew they needed to stand out from the competition.

**The challenge:** Translate the brand’s eye-catching identity to the web, establish their brand messaging, and craft an easily shoppable website for the customer.

To do all this, they partnered with Marketwake.

## Branching out from their current brand.

*web development*

what we did: Customer experience, UX optimization, Storyboarding, Brand expression

While 100 Coconuts already had a strong identity, the challenge came with translating their brand to the web.

Following a comprehensive storyboarding process, we created three visually stunning animations to live across product showcases, promotional banners, and brand storytelling elements.

## 100% natural brand messaging.

*brand messaging*

what we did: Competitive research, Keyword research, Storytelling, SEO optimization

From the Vietnam origin story to the benefits of drinking coconut water, 100 Coconuts’ brand messaging was being pulled in dozens of directions.

To consolidate the themes, our team analyzed the competitive landscape and uncovered potential opportunities for storytelling and design elements. We gathered audience insights, identified key value props, and established a voice and tone that blended SEO optimizations with 100 Coconuts’ distinct story.

## Establishing a seamless storefront.

*shopify*

what we did: Web development, Scalable infrastructure, Data tracking

The 100 Coconuts brand was expected to rapidly expand. As such, our team was tasked with building a purchasing system that would grow with the business. Our team developed an online storefront designed to reduce cart abandonment over time. The new tools installed would effortlessly scale to accommodate new customers and subscriptions. Plus, the new site would provide valuable insights into customer behavior and preferences with built-in analytics.