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Paid Media / SEM Specialist

Marketwake is seeking a Paid Media Director to help lead our growing team and act as a player-coach for our clients.  You will be responsible for setting goals, measuring KPIs, managing our team as well as assisting with the hands-on optimize our client Paid Media campaigns. We are looking for someone with experience in successfully managing PPC campaigns who has a working knowledge of latest trends and requirements to help our clients grow. 


  • Daily management of all paid search accounts including bidding, optimization, seasonal adjustments and promotions
  • Managing campaign expenses, staying on budget, estimating monthly costs and recommending optimal budget to achieve desired goals
  • Design & build new client paid search accounts including account structure, targeting, keywords and ads, extensions, etc.
  • Work with content team to optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Have working knowledge of each client’s industry to better understand and optimize goals, key metrics, budgets, target audience, etc.
  • Research, document and maintain best practices and develop processes that will be used company-wide
  • Communicate directly with clients regarding explanations of strategies, tactics and other issues as they arise
  • Stay current with  industry trends to help improve our process and recognize opportunities for our clients

Required Experience

  • 1-3 years experience in PPC or SEM 
  • Digital agency experience preferred
  • Experience with web analytics tools (Google Analytics, Search Console, etc.)
  • Experience  with conversion rate optimization and A/B testing methods
  • Experience managing Google AdWords and Bing Ads campaigns 
  • Google Partners (AdWords) Certification and Bing Ads Accreditation recommended
  • Working knowledge of Google AdWords Editor & Bing Ads Editor
  • Excellent verbal and written communication skills
  • Self-starting and highly proactive
  • Critical Thinking Skills  


We thought you would never ask. We have a few things you may enjoy:


Annual education budget to be spent on professional development classes or conferences


Results-only work environment with relaxed tracking of vacation or sick days


W2 Employee Status


Medical, Dental and Vision Coverage through company Benefits Program (United Healthcare)


401k plus 3% matching


And truly the best culture and office environment around. We like each other and protect that, so you must be cool to work with and bring a positive attitude to join in.

Apply today. We’d love to hear from you.

Email us your resume and a bit about yourself to:


Got what it takes? Fill out your information below. Looking forward to meeting you!

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