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MIGRATE TO GOOGLE ANALYTICS 4

With the Universal Analytics update fast approaching, the time to migrate your data is now - and Marketwake can help.

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TIME UNTIL UA SUNSETS:

20

DAYS

20

HOURS

20

MINUTES

OUR SERVICE

Migrating to GA4 with Marketwake

Our six-step migration plan helps maintain and migrate your data to the new and improved GA4 database. As certified Google Partners, we already optimize UA for most of our clients which means we can personalize your migration plan to your business's needs.

1

CONDUCT UA AUDIT

We’ll evaluate your current UA usage to determine which metrics need translation to GA4.

2

SET UP GA4 PROFILE

We’ll help you set up parallel tracking to use UA alongside GA4 for richer data collection.

3

COMPARE METRICS

Allow several (3-6) weeks of data collection to compare metrics and reporting differences in GA4.

4

CUSTOMIZE DASHBOARD

Translating your metrics over to GA4 from UA is not a 1:1 switch. We’ll help you customize new dashboards.

5

EDUCATE END-USERS

We’ll walk your team through a dashboard tour, educate them about new metrics and vocabulary, and more.

6

OPTIMIZE AND IMPROVE

GA4 is still in the early stages of its development, so we will continuously optimize our process as GA4 grows.

WHY MIGRATION MATTERS NOW

In order to keep up with evolving audience needs, Google gave Universal Analytics an upgrade, requiring businesses to migrate their data to GA4 by July 2023. Those who don’t make the switch could risk losing:

  • Up to a year’s worth of historical data.

  • Access to all historical UA data by the end of 2023.

  • 2-3 months for the migration/GA4 onboarding process.

  • Time reconfiguring GA4 dashboards and reporting fields.

Luckily, you can avoid all of the above by migrating with Marketwake!

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Learn More About Google Analytics 4

WHAT is GA4?

Google Analytics 4 is the newest version of the premiere web traffic analytics tool, Google (“Universal”) Analytics. Though it might share a name with its predecessor, Google Analytics 4 is an entirely different platform built with intelligent new features for the current digital age.

WHY DO I NEED TO MIGRATE?

Users will only have access to historical data in the current Universal Analytics platform until the end of 2023. To maintain a record of enough historical data for comparison, we recommend migrating as early as possible (AKA immediately).

WHY DO I NEED TO MIGRATE?

GA4 is more powerful and insightful than the analytics tools that came before. Better predictive capability. Features include:

  • Events-based tracking.

  • AI-enhanced data learning.

  • Cross-device management capabilities.

UNIVERSAL ANALYTICS  VS GOOGLE ANALYTICS 4
UNIVERSAL ANALYTICS

TRADITIONAL DATA MODELING

UA data modeling is often blocked by cookie-consent rules and privacy concerns.

SESSIONS-BASED TRACKING

UA’s current measurement model is based on sessions and pageviews.

CLIENT ID APPROACH

UA determines user count by the total number of users on the site.

OLD USER INTERFACE

UA’s interface includes three tiers of data organization (Account > Property > View).

GOOGLE ANALYTICS 4

ENHANCED DATA MODELING

The new Google Analytics 4 uses AI-enhanced data learning to fill in gaps in data.

EVENTS-BASED TRACKING

GA4 records user interactions on a website or app by distinct events – clicks, scrolls, user actions, etc.

USER ID APPROACH

GA4 determines user count by the number of active users on the site who are currently engaged.

UPDATED USER INTERFACE

GA4 has two tiers of data organization (Account > Property). GA4’s reporting interface does not include as many reporting properties as UA.

MORE GA4 RESOURCES

4 NEW BENEFITS OF GOOGLE ANALYTICS 4 (GA4)

READ MORE

Google Analytics 4 vs. Universal Analytics

READ MORE

WHY IS GOOGLE SUNSETTING UNIVERSAL ANALYTICS?

READ MORE

THE GA4 TRANSITION: 6 STEPS FOR A SMOOTH TRANSITION

READ MORE
PRICING

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GET A GA4 MIGRATION AUDIT

Submit a request to talk to one of our team members about a GA4 audit.

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