https://www.marketwake.com/resources/ Marketing strategy resources, guides, and reports from Marketwake HQ. Get expert insights and hot takes to sharpen your next move. en-us Fri, 23 Jan 2026 14:36:07 GMT https://www.marketwake.com/resource/ai-marketing-strategy/ https://www.marketwake.com/resource/ai-marketing-strategy/ Fri, 23 Jan 2026 14:36:07 GMT Discover how to build an AI marketing strategy that blends human creativity with machine intelligence to boost performance, personalization, and trust. Marketing Strategy AI https://www.marketwake.com/resource/ai-in-content-marketing-4-proven-workflows/ https://www.marketwake.com/resource/ai-in-content-marketing-4-proven-workflows/ Wed, 14 Jan 2026 18:43:47 GMT How are you using AI in content marketing? Explore the 4 proven AI workflows for content marketing, and how to maximize human authenticity with E-E-A-T. Creative AI https://www.marketwake.com/resource/optimize-for-ai-overviews/ https://www.marketwake.com/resource/optimize-for-ai-overviews/ Wed, 14 Jan 2026 18:38:20 GMT Want to rank in Google’s AI Overviews? See our 8 tips on how to optimize for AI Overviews. Marketing Strategy AI https://www.marketwake.com/resource/ai-in-performance-marketing/ https://www.marketwake.com/resource/ai-in-performance-marketing/ Mon, 12 Jan 2026 17:57:46 GMT Learn how AI in performance marketing optimizes bidding, targeting, and creative, plus where human strategy still matters most. Marketing Strategy AI https://www.marketwake.com/resource/the-age-of-cookieless-marketing/ https://www.marketwake.com/resource/the-age-of-cookieless-marketing/ Thu, 18 Dec 2025 15:29:06 GMT With more online users rejecting cookies, how can marketers position their strategies for continued success? Industry Marketing Strategy https://www.marketwake.com/resource/holiday-gift-guide-2025/ https://www.marketwake.com/resource/holiday-gift-guide-2025/ Mon, 08 Dec 2025 20:34:13 GMT Looking for holiday gifts for friends and family? Here are 9 fresh and non-traditional brands to choose from. Inside Marketwake https://www.marketwake.com/resource/ai-snake-oil-busting-the-5-biggest-marketing-myths-in-your-inbox/ https://www.marketwake.com/resource/ai-snake-oil-busting-the-5-biggest-marketing-myths-in-your-inbox/ Wed, 26 Nov 2025 16:02:06 GMT This guide explores the 5 biggest marketing myths you’re being sold and gets honest about the limitations of AI, along with how to take advantage of the real advantages. Insights AI https://www.marketwake.com/resource/first-party-data-strategy/ https://www.marketwake.com/resource/first-party-data-strategy/ Wed, 26 Nov 2025 15:56:09 GMT Third-party data is so last year. Learn all about how to adopt a first-party data strategy and why it future-proofs your marketing efforts. Industry Marketing Strategy https://www.marketwake.com/resource/what-is-largest-contentful-paint/ https://www.marketwake.com/resource/what-is-largest-contentful-paint/ Tue, 18 Nov 2025 01:17:56 GMT Learn what Largest Contentful Paint (LCP) is, why it matters for SEO, and how to improve your website’s load speed for better user experience. Industry Marketing Strategy https://www.marketwake.com/resource/server-side-tracking/ https://www.marketwake.com/resource/server-side-tracking/ Fri, 14 Nov 2025 22:06:06 GMT Are privacy regulations preventing you from accurately tracking your marketing attributions? Learn how server-side tracking gets you the full picture. Industry Insights Marketing Strategy https://www.marketwake.com/resource/preparing-for-bfcm-2025-what-should-your-brand-be-ready-for/ https://www.marketwake.com/resource/preparing-for-bfcm-2025-what-should-your-brand-be-ready-for/ Fri, 08 Aug 2025 18:16:54 GMT Get ready for BFCM 2025 with this guide, including Q4 predictions, consumer behaviors to watch, and our 4 tips on getting ahead of your competitors. Industry Insights Marketing Strategy https://www.marketwake.com/resource/google-serp-features-guide/ https://www.marketwake.com/resource/google-serp-features-guide/ Mon, 28 Jul 2025 14:15:37 GMT Learn more about the most common Google SERP features and see how you can optimize your content for Featured Snippets, AI Overviews, Site Links, and more. Marketing Strategy https://www.marketwake.com/resource/the-importance-of-emotional-intelligence-in-creative-careers/ https://www.marketwake.com/resource/the-importance-of-emotional-intelligence-in-creative-careers/ Fri, 13 Jun 2025 00:00:00 GMT Discover how emotional intelligence enhances creativity and collaboration. Learn why empathy and awareness drive innovation in marketing and design. Insights Creative https://www.marketwake.com/resource/ai-and-seo/ https://www.marketwake.com/resource/ai-and-seo/ Thu, 29 May 2025 18:35:19 GMT AI is reshaping search. Learn how SEO in 2025 is evolving into AI optimization and how to make your brand the source AI cites. Insights Marketing Strategy AI https://www.marketwake.com/resource/how-to-advertise-on-podcasts/ https://www.marketwake.com/resource/how-to-advertise-on-podcasts/ Wed, 21 May 2025 17:37:49 GMT Thinking about running podcast ads? Learn how to advertise on podcasts with this guide exploring host-read, baked-in, and programmatic ad types. Marketing Strategy https://www.marketwake.com/resource/google-business-profile-best-practices/ https://www.marketwake.com/resource/google-business-profile-best-practices/ Mon, 07 Apr 2025 19:48:24 GMT Google My Business best practices to register and create a business profile and optimize for local SEO. Learn how Marketwake can help you manage local listings. Marketing Strategy https://www.marketwake.com/resource/how-to-build-an-ai-agent/ https://www.marketwake.com/resource/how-to-build-an-ai-agent/ Thu, 03 Apr 2025 17:01:05 GMT Explore how to build an AI agent that drives results for your business in 2025. AI https://www.marketwake.com/resource/types-of-digital-ads-pros-and-cons/ https://www.marketwake.com/resource/types-of-digital-ads-pros-and-cons/ Fri, 28 Mar 2025 14:25:44 GMT Discover the types of digital ads—including search, social, programmatic, podcast, and OTT ads—and the pros and cons of each to determine the strategy for you. Marketing Strategy https://www.marketwake.com/resource/top-five-local-seo-tips/ https://www.marketwake.com/resource/top-five-local-seo-tips/ Mon, 10 Mar 2025 16:14:34 GMT Local optimization is best managed with a well-rounded web presence. Here are some local SEO tips businesses can use to improve local rankings. Marketing Strategy https://www.marketwake.com/resource/content-marketing-tips/ https://www.marketwake.com/resource/content-marketing-tips/ Tue, 04 Feb 2025 00:00:00 GMT Learn how to improve your content marketing brainstorms with 5 expert tips—from SEO insights to workflow tools that boost collaboration and creativity. Creative https://www.marketwake.com/resource/b2b-marketing-strategies/ https://www.marketwake.com/resource/b2b-marketing-strategies/ Thu, 23 Jan 2025 16:54:36 GMT Explore key B2B marketing trends and benchmarks to craft data-driven strategies that drive results in 2025. Insights Marketing Strategy https://www.marketwake.com/resource/instagram-growth-strategy/ https://www.marketwake.com/resource/instagram-growth-strategy/ Tue, 14 Jan 2025 00:00:00 GMT Discover the five rules for Instagram growth that actually work. Learn how to boost engagement, followers, and brand reach with proven strategies. Insights Marketing Strategy https://www.marketwake.com/resource/impact-ai-marketing/ https://www.marketwake.com/resource/impact-ai-marketing/ Thu, 02 Jan 2025 18:58:59 GMT Discover how AI is changing marketing by automating tasks, personalization, and driving insights. Learn how AI is shaping the digital marketing future. Industry Insights AI https://www.marketwake.com/resource/outsource-marketing/ https://www.marketwake.com/resource/outsource-marketing/ Mon, 09 Dec 2024 16:25:50 GMT Outsourced marketing saves time, reduces costs, and gives you access to talent. Discover how this helps small businesses scale and achieve better results. Industry Insights https://www.marketwake.com/resource/the-ultimate-seo-checklist-for-writing-blogs/ https://www.marketwake.com/resource/the-ultimate-seo-checklist-for-writing-blogs/ Fri, 25 Oct 2024 18:41:30 GMT Are you looking to get more eyes on your blogs? Here is how you can achieve that through SEO with Marketwake. Marketing Strategy https://www.marketwake.com/resource/data-creativity-the-balancing-act-of-digital-marketing/ https://www.marketwake.com/resource/data-creativity-the-balancing-act-of-digital-marketing/ Fri, 25 Oct 2024 18:21:24 GMT Discover how to balance data-driven insights with creativity in digital marketing. Learn strategies to combine analytics, AI, and creative storytelling. Insights Creative Marketing Strategy https://www.marketwake.com/resource/10-takeaways-from-inbound-conference/ https://www.marketwake.com/resource/10-takeaways-from-inbound-conference/ Fri, 25 Oct 2024 18:14:21 GMT From the role of customer data to the rise of AI, here are our biggest insights from HubSpot’s INBOUND 2024 Conference. Industry Insights https://www.marketwake.com/resource/brooke-maclean-factor-for-business-success/ https://www.marketwake.com/resource/brooke-maclean-factor-for-business-success/ Mon, 17 Jun 2024 00:00:00 GMT Discover Marketetwake CEO Brooke MacLean’s best advice for business success: prioritizing marketing agility. Insights https://www.marketwake.com/resource/marketwake-selected-to-hubspot-2024-partner-advisory-council/ https://www.marketwake.com/resource/marketwake-selected-to-hubspot-2024-partner-advisory-council/ Tue, 11 Jun 2024 00:00:00 GMT Recently, growth marketing agency Marketwake was named to the 2024 HubSpot Partner Advisory Council. Learn more about this exciting partnership. Inside Marketwake https://www.marketwake.com/resource/marketwake-acquires-punchlist/ https://www.marketwake.com/resource/marketwake-acquires-punchlist/ Wed, 05 Jun 2024 00:00:00 GMT Discover how Marketwake's acquisition of Punchlist, a premier feedback management tool, elevates client collaboration to new heights. Inside Marketwake https://www.marketwake.com/resource/seo-pedia/ https://www.marketwake.com/resource/seo-pedia/ Tue, 28 Nov 2023 00:00:00 GMT Confused by all the SEO terms floating around the internet? Don’t sweat. Learn the SEO vocabulary you’ll need from our complete SEO glossary. Marketing Strategy https://www.marketwake.com/resource/e-commerce-advertising/ https://www.marketwake.com/resource/e-commerce-advertising/ Tue, 10 Oct 2023 00:00:00 GMT From Shopify to Pinterest, there are many ways to utilize e-commerce advertising. Here are our tips for optimizing your paid media strategies. Marketing Strategy https://www.marketwake.com/resource/site-migration/ https://www.marketwake.com/resource/site-migration/ Sat, 07 Oct 2023 00:00:00 GMT If you’re unsure what to expect from site migration, learn it all here. We make website migration make sense so you can be confident going into your website migration project. Insights https://www.marketwake.com/resource/rfp-marketing/ https://www.marketwake.com/resource/rfp-marketing/ Thu, 05 Oct 2023 00:00:00 GMT Learn how to write a marketing RFP and find a marketing agency that works best for you. Industry https://www.marketwake.com/resource/difference-between-rfi-rfp-rfq/ https://www.marketwake.com/resource/difference-between-rfi-rfp-rfq/ Wed, 20 Sep 2023 00:00:00 GMT Learn about the differences between an RFI, RFP, and RFQ, plus effective strategies and tips on writing them. Industry https://www.marketwake.com/resource/most-searched-words-on-google/ https://www.marketwake.com/resource/most-searched-words-on-google/ Tue, 19 Sep 2023 00:00:00 GMT Our collection of the most searched words on Google organized by social and cultural phenomenon. Industry https://www.marketwake.com/resource/republishing-content-101/ https://www.marketwake.com/resource/republishing-content-101/ Sat, 09 Sep 2023 00:00:00 GMT You're probably wondering, "What is republishing content and how does it help me?" Find out in this comprehensive "how-to" guide. Insights Marketing Strategy https://www.marketwake.com/resource/big-think-episode-2-recap/ https://www.marketwake.com/resource/big-think-episode-2-recap/ Fri, 08 Sep 2023 00:00:00 GMT Listen to our talk with Saranya Senguttuvan, Regional Head of Digital Marketing at Maersk Noth America about team collaboration and building credibility. Insights https://www.marketwake.com/resource/e-commerce-marketing-strategy/ https://www.marketwake.com/resource/e-commerce-marketing-strategy/ Tue, 29 Aug 2023 00:00:00 GMT Learn about these key e-commerce marketing strategies to grow your brand digitally. Marketing Strategy https://www.marketwake.com/resource/e-commerce-sales-funnel/ https://www.marketwake.com/resource/e-commerce-sales-funnel/ Thu, 10 Aug 2023 00:00:00 GMT With over 2.5M e-commerce stores, it’s hard to stand out. Break through the noise with our high-converting e-commerce sales funnel tips. Marketing Strategy https://www.marketwake.com/resource/e-commerce-cro/ https://www.marketwake.com/resource/e-commerce-cro/ Wed, 09 Aug 2023 00:00:00 GMT Don’t be a bad host. Set up your online store with these e-commerce CRO strategies for maximum revenue and conversions. Marketing Strategy https://www.marketwake.com/resource/e-commerce-seo-services/ https://www.marketwake.com/resource/e-commerce-seo-services/ Sat, 29 Jul 2023 00:00:00 GMT Start driving organic traffic today. See which e-commerce SEO services are the best for increasing sales and ROI. Marketing Strategy https://www.marketwake.com/resource/facebook-ads-to-reach-your-target-audience/ https://www.marketwake.com/resource/facebook-ads-to-reach-your-target-audience/ Thu, 08 Jun 2023 00:00:00 GMT Navigating Facebook is tough, but reaching the right audience shouldn't be. Find out how to engage online consumers with Marketwake. Creative Marketing Strategy https://www.marketwake.com/resource/benefits-of-google-analytics/ https://www.marketwake.com/resource/benefits-of-google-analytics/ Wed, 07 Jun 2023 00:00:00 GMT Benefits of Google Analytics include insights into the customer journey, user engagement, and helpful demographics data. Industry Marketing Strategy https://www.marketwake.com/resource/sales-persona/ https://www.marketwake.com/resource/sales-persona/ Mon, 05 Jun 2023 00:00:00 GMT Our complete guide to crafting sales personas for effective lead generation and killer messaging that your audience resonates with. Marketing Strategy https://www.marketwake.com/resource/trust-data-platforms/ https://www.marketwake.com/resource/trust-data-platforms/ Sat, 03 Jun 2023 00:00:00 GMT You have to learn how to trust data so you can utilize it, and that is no easy feat. So which tools are the best and most trustworthy? Insights Marketing Strategy https://www.marketwake.com/resource/seo-mistakes/ https://www.marketwake.com/resource/seo-mistakes/ Thu, 01 Jun 2023 00:00:00 GMT Are you worried you might be committing one of these 5 common SEO mistakes? Let’s turn that right around. Learn what SEO mistakes to avoid and how to fix them. Marketing Strategy https://www.marketwake.com/resource/what-you-need-to-know-about-ai-marketing/ https://www.marketwake.com/resource/what-you-need-to-know-about-ai-marketing/ Wed, 31 May 2023 00:00:00 GMT AI marketing is no longer just a dream, it's a reality. Learn how it will shape the future of marketing in this guide. Insights AI https://www.marketwake.com/resource/why-we-celebrate-our-wins/ https://www.marketwake.com/resource/why-we-celebrate-our-wins/ Tue, 30 May 2023 13:19:00 GMT Why Marketwake is so dang big on confetti moments, straight from our CEO’s mouth. Inside Marketwake https://www.marketwake.com/resource/recession-marketing/ https://www.marketwake.com/resource/recession-marketing/ Fri, 26 May 2023 00:00:00 GMT Learn how to thrive in times of economic uncertainty. Our guide to recession marketing covers strategies, tactics, and insights for businesses of all sizes. Industry Marketing Strategy https://www.marketwake.com/resource/rfp-questions/ https://www.marketwake.com/resource/rfp-questions/ Wed, 24 May 2023 00:00:00 GMT Finding the right marketing agency is a daunting task. But, with these ten RFP questions, it can become a whole lot easier. Industry https://www.marketwake.com/resource/seo-video-marketing/ https://www.marketwake.com/resource/seo-video-marketing/ Sat, 20 May 2023 00:00:00 GMT Video is the future. Don’t let it leave you behind. Use these 12 SEO video marketing strategies to keep up. Happy optimizing! Insights Creative Marketing Strategy https://www.marketwake.com/resource/core-web-vitals-series-what-is-first-input-delay/ https://www.marketwake.com/resource/core-web-vitals-series-what-is-first-input-delay/ Mon, 15 May 2023 00:00:00 GMT First Input Delay, or FID, is one of three important core web vitals Google introduced in June 2021 to evaluate a user’s experience on a web page. Industry Marketing Strategy https://www.marketwake.com/resource/what-is-a-marketing-strategy/ https://www.marketwake.com/resource/what-is-a-marketing-strategy/ Thu, 11 May 2023 00:00:00 GMT Your marketing strategy is the blueprint for your digital marketing campaign. Here’s how to develop the perfect strategy. Marketing Strategy https://www.marketwake.com/resource/what-is-cumulative-layout-shift/ https://www.marketwake.com/resource/what-is-cumulative-layout-shift/ Tue, 09 May 2023 00:00:00 GMT Cumulative Layout Shift, or CLS, is one of three important core web vitals Google introduced in June 2021 to evaluate a user’s experience on a web page. Industry Marketing Strategy https://www.marketwake.com/resource/seo-and-ppc-working-together/ https://www.marketwake.com/resource/seo-and-ppc-working-together/ Fri, 05 May 2023 00:00:00 GMT It’s a match made in heaven! Learn how SEO and PPC working together can strengthen your digital marketing strategy by driving more conversions. Marketing Strategy https://www.marketwake.com/resource/seo-for-dummies/ https://www.marketwake.com/resource/seo-for-dummies/ Wed, 03 May 2023 00:00:00 GMT We say "SEO for dummies" in jest - the reality is that Google's algorithm understands your website better than you. Find out which factors Google considers. Marketing Strategy https://www.marketwake.com/resource/seo-keyword-research-tips/ https://www.marketwake.com/resource/seo-keyword-research-tips/ Mon, 01 May 2023 00:00:00 GMT Learn about SEO, how to keyword search, and more tips for keyword research to supplement your digital marketing strategy. Insights Marketing Strategy https://www.marketwake.com/resource/local-seo-momentum/ https://www.marketwake.com/resource/local-seo-momentum/ Tue, 18 Apr 2023 00:00:00 GMT Local SEO strategy can boost your business's visibility. Find out how ranking locally on Google can truly make this the most wonderful time of the year. Marketing Strategy https://www.marketwake.com/resource/local-seo-strategy/ https://www.marketwake.com/resource/local-seo-strategy/ Wed, 12 Apr 2023 00:00:00 GMT Need help getting your business information online? Here are four essentials to improve your online reputation with a local SEO strategy. Marketing Strategy https://www.marketwake.com/resource/cookies-for-marketing/ https://www.marketwake.com/resource/cookies-for-marketing/ Mon, 30 Jan 2023 00:00:00 GMT New Year’s Resolution for 2024: cut out the cookies. Check out these strategies for how NOT to use cookies for marketing next year. Industry Marketing Strategy https://www.marketwake.com/resource/recession-proof-your-business/ https://www.marketwake.com/resource/recession-proof-your-business/ Thu, 22 Dec 2022 00:00:00 GMT Don’t worry about the fluctuations of the economic market. Learn how to make your business recession-proof in this six-step guide. Industry Insights https://www.marketwake.com/resource/page-authority/ https://www.marketwake.com/resource/page-authority/ Thu, 08 Dec 2022 00:00:00 GMT Page Authority is a metric that predicts how well an individual page will rank on the Search Engine Results Page on a scale of one to 100. Marketing Strategy https://www.marketwake.com/resource/b2b-inbound-marketing/ https://www.marketwake.com/resource/b2b-inbound-marketing/ Thu, 01 Dec 2022 00:00:00 GMT The world is falling apart, but your business doesn't have to. Learn to attract new clients with the ins and outs of B2B inbound marketing. Marketing Strategy https://www.marketwake.com/resource/analytics-are-vital-to-marketers-heres-why/ https://www.marketwake.com/resource/analytics-are-vital-to-marketers-heres-why/ Mon, 10 Oct 2022 00:00:00 GMT Do you focus efforts on analytics and reporting? As a marketer, you should be! Data is the bread and butter of understanding how effective your marketing is. Insights Marketing Strategy https://www.marketwake.com/resource/the-4-most-important-kinds-of-marketing-data/ https://www.marketwake.com/resource/the-4-most-important-kinds-of-marketing-data/ Tue, 27 Sep 2022 00:00:00 GMT Understanding what kinds of marketing data there are and how to properly use them are critically important to your business. Marketing Strategy https://www.marketwake.com/resource/digital-marketing-campaign/ https://www.marketwake.com/resource/digital-marketing-campaign/ Mon, 12 Sep 2022 00:00:00 GMT Everything you need to know about what it takes to build a digital marketing campaign. Marketing Strategy https://www.marketwake.com/resource/marketwake-shares-insights-on-tech-talk-with-joey-kline/ https://www.marketwake.com/resource/marketwake-shares-insights-on-tech-talk-with-joey-kline/ Tue, 02 Aug 2022 00:00:00 GMT Marketwake CEO Brooke MacLean was recently featured on the Tech Talk podcast. Discover what she had to say about her journey as a business leader. Inside Marketwake Insights https://www.marketwake.com/resource/core-web-vitals-guide/ https://www.marketwake.com/resource/core-web-vitals-guide/ Mon, 01 Aug 2022 00:00:00 GMT Going forward, your Core Web Vitals will be just as important as the content you write and the keywords you use. Discover everything you need to know here. Industry Marketing Strategy https://www.marketwake.com/resource/marketwakeu-where-are-they-now/ https://www.marketwake.com/resource/marketwakeu-where-are-they-now/ Wed, 15 Jun 2022 00:00:00 GMT Where are our former interns now? Here's how MarketwakeU, our unique intern program, helped launch the careers of many of our wonderful current team members. Inside Marketwake https://www.marketwake.com/resource/e-commerce-success/ https://www.marketwake.com/resource/e-commerce-success/ Thu, 20 Jan 2022 00:00:00 GMT Achieve e-commerce success and experience growth with our six strategies for driving sales and revenue to your e-commerce business. Marketing Strategy https://www.marketwake.com/resource/social-media-for-e-commerce/ https://www.marketwake.com/resource/social-media-for-e-commerce/ Tue, 25 Aug 2020 00:00:00 GMT In an age where brands are battling it out across all fronts, ones that use social media for e-commerce engagement will surely win out. Read more in this blog. Insights Marketing Strategy https://www.marketwake.com/resource/how-to-choose-a-digital-marketing-agency/ https://www.marketwake.com/resource/how-to-choose-a-digital-marketing-agency/ Thu, 16 Jul 2020 00:00:00 GMT Struggling to choose the right digital marketing agency? We’ve got you covered. Read more in our blog. Industry Insights https://www.marketwake.com/resource/the-secret-to-slowing-burn-and-accelerating-growth/ https://www.marketwake.com/resource/the-secret-to-slowing-burn-and-accelerating-growth/ Fri, 02 Aug 2019 00:00:00 GMT Tech layoffs have been widespread. A perfect storm had a major impact on recent layoffs. But now the secret’s out. Here’s how to drive revenue in a recession. Industry Insights