Yakima Valley Hops

Developing a High-Impact Creative Strategy for a B2B Hops Brand

Whether you run a brewery or are a homebrewer, the quality of your hops is crucial. From aroma to flavor, hops have the power to transform everything from non-alcoholic seltzers to today’s most popular beers. The key is freshness. While many hop producers can create innovative new varieties, few can truly say they are “farm to pint.” That’s where Yakima Valley Hops makes its name. Located in the heart of America’s hop country, YVH sources the finest local and international hops, giving customers access to the largest online portfolio of fresh hops.

But in a crowded market, it’s tough to stand out. How could Yakima Valley Hops position itself as the go-to option for brewers across the country? With goals to expand brand awareness to wholesale buyers, increase site traffic, and drive conversions, Yakima Valley Hops came to Marketwake to develop an innovative strategy for organic and paid social media.

The Marketwake team focused on a full-funnel approach to expand Yakima Valley Hops’ visibility online, capturing high-intent traffic across Meta and Google, and converting new customers to generate revenue. Through further SEO optimizations, strategic paid media, and organic content, we helped drive measurable impact across sales, new customer acquisition, and overall engagement. Check out this digital marketing case study to see the results.

paid Media

Producing Eye-Grabbing Paid Media Designs

From the beginning of our partnership, the goal of our paid media campaigns was to keep Yakima Valley Hops’ target audience engaged. To do this, we created always-on evergreen ads while updating our more product-specific posts each month. This allowed us to mix in personality-infused posts that featured new products or seasonal sales, resulting in:

Social Media

Boosting Social Media Brand Presence

On top of paid media, our efforts also included management of Yakima Valley Hops’ organic social channels. We focused on two platforms, Instagram and LinkedIn, ensuring we used a unique voice and tone on each platform to speak to the right audiences.

On Instagram, our team prioritized more playful copy and design, while thought leadership took center stage on LinkedIn. We also tested an Instagram Broadcast channel to continue building and engaging the Yakima Valley Hops community. In the first 8 months , the accounts gained 1,300 new followers.

SEO optimization

Climbing the Search Engine Rankings

The final piece of our full-funnel media strategy included strategic SEO optimizations that we provided to the Yakima Valley Hops team. This played a major role in helping us not only find new wholesale customers, but also grow the average order size as well. Through a carefully curated SEO roadmap, we helped the Yakima Valley Hops team see a: