Signature Aviation

Reinvigorating a Leading Private Aviation Services Leader Through Paid Media and HubSpot Implementation

Signature Aviation is the world’s largest network of private aviation terminals. Defined by superior hospitality from ground services to on-site amenities, Signature Aviation is the priority choice for private pilots and passengers across the globe.

One element of Signature Aviation’s client offerings is exclusive real estate for on-site office and hangar space—yet when it came time to promote their listings, our team ran into roadblocks with a lack of optimization and tracking access from the existing real estate page and inquiry forms.

Drawing upon our longstanding partnership and Signature Aviation’s existing airline marketing strategy, Marketwake solved this challenge by utilizing a native LinkedIn Ad strategy and custom HubSpot workflows to fill the critical gap in their lead generation process and bring in more qualified leads.

In addition to the success of this real estate ad campaign and HubSpot CRM implementation, Marketwake and Signature Aviation are partners in comprehensive paid media, content creation, and SEO efforts. This specific paid media project pushed Marketwake and Signature Aviation toward continuous improvement and an eye toward driving better outcomes for clients—a posture that positively impacts every aspect of our partnership in the airline marketing space.

Paid Media & HubSpot

Simplifying Tracking Through In-Platform LinkedIn Campaigns

Due to a lack of tracking capability within Signature Aviation’s website, Marketwake chose a creative approach for in-platform LinkedIn ads, which enabled lead-capture directly within LinkedIn, improving user experience and simplifying tracking. We paired this ad strategy with a Hubspot workflow that automatically routed each lead to the appropriate Real Estate representative based on the location selected in the form. This ensured quick follow-up, better internal visibility, and a seamless lead handoff without relying on website infrastructure.