Ripple

Powerful IT Services Marketing: Driving Growth for a Managed Service Provider Through Sales Cycle Strategy & Execution.

Ripple IT is a managed service provider (MSP) that believes in “Humans First™

”. Their comprehensive managed IT services put humans first, keeping tech up and running so the teams they serve stay productive.
Amid this goal, Ripple faced the hurdles of a competitive MSP market, a long B2B sales cycle, and a lack of qualified leads.

Building on insights from Ripple’s CMS and sales processes in HubSpot, Marketwake conducted a digital marketing audit to identify areas of opportunity in Ripple’s digital presence and began building a comprehensive HubSpot strategy that enhanced their IT services marketing efforts.

After the initial partnership, Marketwake and Ripple continued accomplishing digital strategy goals through SEO, content creation, and paid media. In 2024, Marketwake completed a branding and website refresh to ensure that Ripple’s online presence matches its high-value service offerings. This multi-channel approach has driven brand awareness, qualified leads, and higher sales for a comprehensive IT marketing strategy that allows Ripple to continue to grow as the leader in IT and people support.

Paid Media

Increasing Brand Awareness Through a Multi-Channel Approach

Ripple’s initial digital marketing audit highlighted the need to increase brand awareness by ensuring multiple digital touchpoints for Ripple’s audience. Marketwake took a full-scale multi-channel approach to accomplish these goals. Using organic and paid search as well as IT lead nurturing through improved site UX and email workflow automation, Ripple continues to experience traffic and brand awareness growth.

5.1%

decrease in avg days to close YoY

68.2%

increase in conversation rates YoY

30.2%

increase in new users to the site YoY

Email & HubSpot

Effective HubSpot and Email Strategy to Nurture Leads

Marketwake saw the potential to further segment Ripple’s audience through HubSpot tracking for personalized re-engagement and lead-nurture email campaigns. Seeking out and prioritizing these warm leads allowed Ripple to connect with these audience members for increased touch points and re-engagement with potential leads.

32.1%

open rate on first email workflow

21.9%

open rate on second email workflow

17.9%

open rate on third email workflow

Sales

Increasing Pipeline and Qualified Leads

Ripple’s goal of increasing pipeline was accomplished through more qualified leads, strategic technical and on-page SEO, Google Search and LinkedIn Ads, and lastly—a website rebuild in HubSpot to bring Ripple’s site and CRM into one unified platform.

This refreshed site was key in showcasing Ripple’s brand identity through their updated slogan, logo, and people-oriented brand. Marketwake built on Ripple’s existing customer-service excellence by creating custom site features like the pricing page—which positions IT services as a strategic investment and features a pricing calculator to give users a real price estimate based on their needs.

83.8%

increase in avg deal size