LeaseCrunch

Powering Unmatched Growth in Organic Traffic and Lead Generation for Lease Accounting Software

LeaseCrunch, a leading lease accounting software provider, sought to establish itself as the go-to solution for the Top 400 CPA firms.

However, with competitors clogging up Google’s search engine results pages (SERPs), LeaseCrunch faced challenges in driving organic traffic, boosting visibility, and converting leads.

They approached Marketwake to break through the noise, solidify their position as an industry leader, and develop a comprehensive digital strategy that would:

• Dramatically increase organic traffic and leads.

• Elevate the brand’s visibility online.

• Position LeaseCrunch as the top lease accounting software for CPA firms.

• Drive measurable ROI through targeted paid search efforts.

Marketwake responded with a holistic SaaS marketing and B2B lead generation approach that would keep LeaseCrunch ahead of the trends in the lease accounting industry. Here’s how it was done:

• Developed a comprehensive SEO and pillar strategy focused on optimizing site content, increasing keyword rankings, and driving organic visibility.

• Crafted and executed paid search strategies designed to attract high-value CPA firms and maximize ad spend ROI.

• Analyzed industry trends and LeaseCrunch’s performance data every quarter to adjust tactics and maintain competitive momentum.

• Designed content and campaigns aligned with search behavior and industry needs to nurture potential leads effectively.

• Refreshed branding with a polished digital presence to make the brand stand out against industry competitors.

SEARCH ENGINE OPTIMIZATION

Dominating Search Engine Results Pages

To help LeaseCrunch break through the clutter of the lease accounting software space, Marketwake implemented a comprehensive SEO strategy that included a pillar content approach, targeted keyword optimization, and quarterly updates. By aligning SEO efforts with industry trends and search behavior, we significantly boosted LeaseCrunch’s organic visibility, driving high-value traffic from the Top 400 CPA firms to their site.

128%

Increase in organic leads

778%

Increase in organic traffic

425%

Increase in keyword growth since July 2021

14,436%

Increase in organic traffic growth since July 2021

Pairing SEO With Paid Search Strategies

Along with the robust SEO and content implementation, we combined a paid search engine strategy targeting lease accounting-specific branded and non-branded keywords that would bring in traffic throughout each stage of the sales funnel.

326%

ROI for paid search ads in 2022

288.34%

Increase in “request a demo” submissions