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SCOPE
BRAND MESSAGING, BRAND IDENTITY, WEBSITE DESIGN, CRM IMPLEMENTATION
INDUSTRY
B2C, WASTE MANAGEMENT, SERVICES
YEAR
2024

Junk.com

How We Helped a Junk Removal Services Brand 
Humanize Their Process

Have you ever moved and suddenly discovered a lot of unneeded junk you want to get rid of? After noticing a surge in this trend, Junk.com was born. By connecting clients to its network of trusted junk removers, Junk.com helps simplify the junk removal process, and they needed our help appealing to a younger audience.



Because junk removal often involves strangers showing up to your doorstep, Junk.com wanted to find a new way to market its junk removal business. How could the team give clients the peace of mind that their junk would be removed quickly, safely, and sustainably? It all started with marketing that humanized the junk removal process.
Before partnering with Marketwake, the Junk.com team had been through numerous rounds of revisions with a previous agency and wasn’t satisfied with the results. At the time, their branding needed to give potential clients more information to convert. And because it was a new business, Junk.com did not have a defined sales process for nurturing and converting leads. To solve this, we needed to flex our CRM muscles to help make the brand scalable as its client base grows. This included leveraging our HubSpot expertise to help Junk.com better nurture its leads. 

On the content side, our initial research phase determined that Junk.com’s new branding could appeal to a younger, online audience through conversational messaging, warm design, and eye-grabbing illustrations.

Crafting a New Visual Brand

The first step in appealing to Junk.com’s target junk removal market was to refresh its visual style. Our team knew we wanted to design an engaging logo to complement the brand’s youthful feel. We started by exploring drawings and textures that would give the brand a more playful look.

Custom Illustrations

We wanted the Junk.com brand to stand out against the homogenous competitive landscape, so we commissioned Form Play Studio to create a set of custom illustrations to humanize the brand. The goal was to add a friendlier tone to junk removal, inviting readers to imagine themselves as a key part of each step.

Refining the Message

In addition to the new logo, Junk.com needed to speak clearly to two audiences: End Users and Potential Partners. To establish a welcoming voice & tone, our team authored copy that was professional, clear, and empathetic—all with a healthy dose of cheekiness.
Our Role

Creating work that converts.

STRATEGY
SEO
Go-to-Market Strategy
Brand Identity
Website Creation
CRM Implementation
CREATIVE
Art Direction
Design
Copywriting
Competitor Research
Audience Research
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