100 Coconut Water Case Study

SCOPE

WEBSITE DESIGN, WEBSITE DEVELOPMENT, SEO

INDUSTRY

D2C, E-COMMERCE, CONSUMER GOODS

YEAR

2024

100 Coconuts

Transforming a Coconut Water Brand’s Online Storefront to Drive Sales

Coconut water brands can be found almost anywhere these days, so newcomer 100 Coconuts was looking for a way to stand out in a highly competitive market. Founder Gregory Lowe knew that if they could get their product in a customer’s hands, the taste would sell itself—especially to those who don’t normally like coconut water. The green coconuts they sourced from Vietnam had a sweeter, more natural taste perfectly preserved by their 100 Coconuts cans.

People needed to hear the story, though. More importantly, they needed an easy way to buy 100 Coconuts online. That’s where Marketwake came in. The eye-grabbing visuals and copy we created were just one piece of the conversion puzzle. To craft a more shoppable website for the 100 Coconuts brand, our team started by transitioning the site from WordPress to Shopify. The 100 Coconuts team wanted to simplify conversions, enhance the checkout process, and improve order tracking to provide a better customer experience.

On top of this, though, our team also needed to find ways for 100 Coconuts to stand out. To do this, we first analyzed the competitive landscape to understand market trends, identify key players, and uncover potential opportunities for storytelling and design elements. Our strategy involved gathering audience insights, identifying key value props, and establishing a voice and tone that truly reflected the 100 Coconuts personality. So, how did we bring this exciting coconut water brand to life? Keep scrolling!

Bringing Interactivity to the Site

Before partnering with us, 100 Coconuts had already developed their visual identity, but our team knew we could push it forward to captivate their audience. Following a comprehensive storyboarding process, our designers created three visually stunning animations to live across product showcases, promotional banners, and brand storytelling elements.

Simplifying the Purchasing Process for Customers

Simplified Checkout Process:

The new 100 Coconuts online storefront was designed to reduce cart abandonment over time.

Scalable Growth:

As the 100 Coconuts brand grows, the new tools will effortlessly scale to accommodate new customers and subscriptions.

Data-Driven Insights:

With built-in analytics, the new site provides valuable insights into customer behavior and preferences.

Crafting a Compelling Brand Story

The animations our team created were designed to not only capture attention but also reinforce the brand’s messaging. From the Vietnam origin story to the benefits of drinking coconut water, our team strategically blended SEO optimizations with storytelling that leaned into 100 Coconuts’ authenticity.