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Venture Atlanta
How Marketwake helped grow the largest venture capital conference in the Southeast.
↑36%

Increase in Registrations

from 2017 to 2021

↑43%

Increase in Applications Submitted

from 2017 to 2021

59%

Percentage of Women & Minority-led Pitch Companies

Result of D&I Initiative in 2021

↑158%

Increase in Keywords

Ranking on the First Page of Google from 2017 to 2021

60%

Percentage of Out-of-State Pitch Companies

Result of Regional Outreach in 2019

SERVICES

Marketing Strategy

SEO & Content

Email

Graphic Design for All Marketing Materials

Graphic Design for All Conference Materials (In-Person & Virtual)

Social Media

Website Maintenance

PROBLEM

Venture Atlanta began working with us in 2017 and we have been their marketing partner ever since. Their main goals have always been to build awareness of the event, increase the quantity and quality of company apps submitted, and drive conference registrations.

Throughout the years, we’ve also addressed the following:

2019: Venture Atlanta wanted to cement itself as the top venture capital conference in the Southeast - which means it needed to have more representation from states across the entire region (not just from its headquarters in Georgia). So the goal was to implement campaigns that would widen our reach and give us more exposure.

2020: COVID threw us a curveball, but instead of canceling
(like many other conferences did), we pivoted to create Venture Atlanta’s first-ever virtual conference!

2021: With COVID still a factor, we introduced Venture Atlanta’s first-ever hybrid event. Additionally, VA launched its D&I initiative with the goal of attracting more female founders and founders of color.

PROJECT BEGINNINGS 
1

Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand

2

Website: Create a Cohesive User Journey through a compelling and user-friendly website.

VISUAL CONCEPTS

ALSO VIEW OUR CREATIVE WORK FOR BROCK BUILT

VIEW NOW

We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).

The goal of the wireframe stage is to outline user experience, the flow of data, and the visitor journey across the site. The wireframes don’t include any designed features, but instead will focus on ensuring the journey is accurate and the user experience is intuitive and streamlined.

WEBSITE 

We combined highly intuitive site navigation with cutting-edge design to create a truly unique website.

CORE BRAND ELEMENTS
WEBSITE

“We saw a 507% increase in total website visitors, a 766% increase in new visitors, and 5x website clicks in 6 months from launch with Marketwake.”

Jack McGlinchey

Founder @ Sonar

“We’re excited to announce the launch of our new website. Thanks to Marketwake for their incredible website design team that guided us through this process.”

Victory Solutions

CORE BRAND ELEMENTS
Go-TO-MARKET ASSETS

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