Marketwake has successfully conceptualized, created, branded, and managed event concepts and marketing efforts for the Venture Atlanta conference for the last six years. Some highlights throughout our partnership include:

D&I Initiative: We created and implemented a strategy for diversity and inclusion at Venture Atlanta. We partnered with local groups/community influencers, which helped us source more diverse applicants. It also increased our exposure to more people and more states, so we were able to work towards multiple of our goals with this approach.

Email Outreach: We created a variety of emails from Venture Atlanta and from various board members in order to tailor our messaging to specific audiences we were trying to reach.

VC Meet & Greet: We co-marketed a Meet & Greet with a local VC firm that allowed us to reach their audience and vice versa. Attendees benefited as well by receiving advice on how to make their applications stand out when applying to pitch.

Proactive Social Media: For our big conference announcements, we wrote social posts on behalf of Venture Atlanta board members, committee members, and community partners in order to expand Venture Atlanta’s reach to their audiences.

Thought Leadership Content: Between Venture Atlanta's Board of Directors, conference keynote speakers, and past pitch companies, we have access to some of the top brains in entrepreneurship, funding, and tech. Instead of reinventing the wheel, we repurposed conference content and partnered with these influencers to create blog posts. Then we strategically selected keywords to match the content and optimized these posts for SEO so that we show up for searches from our target audience. This has allowed us to get in front of more people beyond our existing network.