Venture Atlanta

BRAND IDENTITY

EMAIL MARKETING

MARKETING COLLATERAL

SEO

SOCIAL MEDIA

WEBSITE DEVELOPMENT

How Marketwake helped grow the largest venture capital conference in the Southeast.

Venture Atlanta came to us in 2017 and we’ve been their marketing partner ever since. As the premier venture capital conference in the Southeast, their primary focus has always been driving conference registrations.

As an established player in Atlanta’s tech ecosystem, Venture Atlanta also wanted to emphasize the brand’s “community” aspect that spans the entire year and culminates with the conference. With in-person conferences back in 2022, Venture Atlanta needed to fill in physical attendee seats.

Increase in early bird registrations

+60%

Increase in social traffic

+64%

Increase in email traffic

+67%

In just the past year working with Marketwake, Venture Atlanta has achieved YoY growth in several areas.

We reimagined the brand with a stunning new website complete with a new color palette and a refreshed logo. In combination with our ongoing marketing efforts, we helped build awareness for Venture Atlanta 2022, where they saw their largest first-ever sold-out conference.

Venture Atlanta continues to see growth across multiple channels, garnering a stronger community both digitally and physically at the conference.