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Sonar
How Marketwake helped boost website performance and enhance UX for this change intelligence software.

+102.42%

increase in pageviews

+93.96%

increase in overall sessions

3.83%

decrease in bounce rate

SERVICES

Website Design
Website Development
Website Maintenance

PROBLEM

Sonar experienced rapid growth over the past couple of years and wanted to make a move to ground its brand a bit more and enhance the user journey on its site.

They wanted to better illustrate the value their product could bring to all types of audiences and elevate the brand presence a bit.

PROJECT BEGINNINGS 
1

Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand

2

Website: Create a Cohesive User Journey through a compelling and user-friendly website.

Before

We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).

After

The goal of the wireframe stage is to outline user experience, the flow of data, and the visitor journey across the site. The wireframes don’t include any designed features, but instead will focus on ensuring the journey is accurate and the user experience is intuitive and streamlined.

WEBSITE 

We combined highly intuitive site navigation with cutting-edge design to create a truly unique website.

CORE BRAND ELEMENTS
WEBSITE

“We saw a 507% increase in total website visitors, a 766% increase in new visitors, and 5x website clicks in 6 months from launch with Marketwake.”

Jack McGlinchey

Founder @ Sonar

“We’re excited to announce the launch of our new website. Thanks to Marketwake for their incredible website design team that guided us through this process.”

Victory Solutions

CORE BRAND ELEMENTS
Go-TO-MARKET ASSETS

Interested in Exploring our Web Design Work for Brock Built?

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