Sonar experienced rapid growth over the past couple of years and wanted to make a move to ground its brand a bit more and enhance the user journey on its site.
They wanted to better illustrate the value their product could bring to all types of audiences and elevate the brand presence a bit.
Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand
Website: Create a Cohesive User Journey through a compelling and user-friendly website.
We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).