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FEELING OLD SCHOOL?

FEELING NEW SCHOOL?

OVME

How Marketwake helped take this multi-location medical aesthetic enterprise to the next level with a highly successful paid media strategy.

SERVICES

Campaign Strategy & Analysis

Paid Media & Optimizations

Momentum

‍

PROBLEM

OVME wanted to establish a strong, complex paid media strategy focused on building awareness and driving pre-booked appoinments for new studios while continuing to drive new client acquisition for all opened studios month over month.

SOLUTION

Marketwake deployed highly localized, targeted paid media efforts. We found that through leveraging zip code-level targeting, we could drastically increase ROAS and conversions.

Each channel and campaign has its own role to play in our full-funnel approach strategy to bring consumers from an unaware state to the final booking stage with zero marketing dollars wasted on irrelevant targets.

‍

11.8M

‍

Ad Impressions

in March 2022

‍

94,910

‍

Ad Clicks

in March 2022

‍

121%

‍

ROAS

in March 2022

450

‍

Pre-Sold Bookings

at OVME Franklin

425

‍

Pre-Sold Bookings

at OVME Peachtree City

SERVICES

Campaign Strategy & Analysis

Paid Media & Optimizations

Momentum

‍

PROBLEM

PROJECT BEGINNINGS

Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand

Website: Create a Cohesive User Journey through a compelling and user-friendly website.

VISUAL CONCEPTS

ALSO VIEW OUR CREATIVE WORK FOR BROCK BUILT

VIEW NOW

We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).

The goal of the wireframe stage is to outline user experience, the flow of data, and the visitor journey across the site. The wireframes don’t include any designed features, but instead will focus on ensuring the journey is accurate and the user experience is intuitive and streamlined.