How Marketwake helped take this multi-location medical aesthetic enterprise to the next level with a highly successful paid media strategy.
Campaign Strategy & Analysis
Paid Media & Optimizations
OVME wanted to establish a strong, complex paid media strategy focused on building awareness and driving pre-booked appoinments for new studios while continuing to drive new client acquisition for all opened studios month over month.
Marketwake deployed highly localized, targeted paid media efforts. We found that through leveraging zip code-level targeting, we could drastically increase ROAS and conversions.
Each channel and campaign has its own role to play in our full-funnel approach strategy to bring consumers from an unaware state to the final booking stage with zero marketing dollars wasted on irrelevant targets.