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Icon Source
How Marketwake helped this athletic endorsement platform skyrocket in search rankings and revitalize its web presence.

+579%

Increase in Overall Users

To the Website

+865%

Increase in Organic Users

From 2,105 to 20,330

+380%

Increase in Overall Direct Traffic

From 3,714 to 17,839

+2,109%

Increase Referral Traffic Via Backlinks

From 110 to 2,430

+7,700 +

Number of Total Ranking Keywords

SERVICES

Content Strategy

Copywriting

SEO Strategy

Social Media

Website Design Reporting

PROBLEM

Icon Source found itself at the forefront of an up-and-coming industry. NIL (an opportunity for college athletes to make money off of their name, image, and likeness) was passed on July 1, 2021 and changed the sport forever.

Icon Source had already infiltrated a small segment of the professional market, but wanted to go from small player to market dominator with the collegiate segment opening up a new avenue for revenue. Icon Source came to Marketwake with aspirations of growing organic traffic, impression share, and keyword rankings.

PROJECT BEGINNINGS 
1

Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand

2

Website: Create a Cohesive User Journey through a compelling and user-friendly website.

We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).

The goal of the wireframe stage is to outline user experience, the flow of data, and the visitor journey across the site. The wireframes don’t include any designed features, but instead will focus on ensuring the journey is accurate and the user experience is intuitive and streamlined.

WEBSITE 

We combined highly intuitive site navigation with cutting-edge design to create a truly unique website.

CORE BRAND ELEMENTS
WEBSITE

“We saw a 507% increase in total website visitors, a 766% increase in new visitors, and 5x website clicks in 6 months from launch with Marketwake.”

Jack McGlinchey

Founder @ Sonar

“We’re excited to announce the launch of our new website. Thanks to Marketwake for their incredible website design team that guided us through this process.”

Victory Solutions

CORE BRAND ELEMENTS
Go-TO-MARKET ASSETS

Interested in Exploring our Web Design Work for Brock Built?

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Interested in Exploring our MARKETING Work for ICON SOURCE?

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