Increase in Overall Users
To the Website
Increase in Organic Users
From 2,105 to 20,330
Increase in Overall Direct Traffic
From 3,714 to 17,839
Increase Referral Traffic Via Backlinks
From 110 to 2,430
Number of Total Ranking Keywords
Website Design Reporting
Icon Source found itself at the forefront of an up-and-coming industry. NIL (an opportunity for college athletes to make money off of their name, image, and likeness) was passed on July 1, 2021 and changed the sport forever.
Icon Source had already infiltrated a small segment of the professional market, but wanted to go from small player to market dominator with the collegiate segment opening up a new avenue for revenue. Icon Source came to Marketwake with aspirations of growing organic traffic, impression share, and keyword rankings.
Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand
Website: Create a Cohesive User Journey through a compelling and user-friendly website.
We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).