SERVICES

Content Strategy

Copywriting

SEO Strategy

Social Media

Website Design Reporting

PROBLEM

Icon Source found itself at the forefront of an up-and-coming industry. NIL (an opportunity for college athletes to make money off of their name, image, and likeness) was passed on July 1, 2021 and changed the sport forever.

Icon Source had already infiltrated a small segment of the professional market, but wanted to go from small player to market dominator with the collegiate segment opening up a new avenue for revenue. Icon Source came to Marketwake with aspirations of growing organic traffic, impression share, and keyword rankings.

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SOLUTION

With Icon Source looking to expand their keyword rankings and grow their organic traffic, we worked on creating a resource hub for 12 specific states we identified as first movers and hotbeds for well know collegiate athletes.

We started with a pillar page on NIL covering the timeline and providing the user context on the many different aspects of NIL and how college athletes and brands can leverage it.

We researched what terms were already existing for NIL and researched based on other keyword queries in the industry what new keywords would gain traction. Then we did the same for all 12 states and multiple schools existing in each state.

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+579%

Increase in Overall Users

To the Website

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+865%

Increase in Organic Users

From 2,105 to 20,330

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+380%

Increase in Overall Direct Traffic

From 3,714 to 17,839

+2,109%

Increase Referral Traffic Via Backlinks

From 110 to 2,430

+7,700 +

Number of Total Ranking Keywords

SERVICES

Content Strategy

Copywriting

SEO Strategy

Social Media

Website Design Reporting

PROBLEM

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SOLUTION

We started with a pillar page on NIL covering the timeline and providing the user context on the many different aspects of NIL and how college athletes and brands can leverage it.

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We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).

The goal of the wireframe stage is to outline user experience, the flow of data, and the visitor journey across the site. The wireframes don’t include any designed features, but instead will focus on ensuring the journey is accurate and the user experience is intuitive and streamlined.

WEBSITE

We combined highly intuitive site navigation with cutting-edge design to create a truly unique website.

CORE BRAND ELEMENTS