How Marketwake helped this South Carolina college rank for 2,000+ new keywords on page one of Google.
Technical Web Audit
Furman had a less-than-unique problem many colleges were facing post-pandemic: They saw applications slip in 2020 and were looking to gain back momentum during the 2021 application season.
Furman struggled to see non-branded traffic across its website and was looking to target both parents and high school students who might be interested in a top private school.
Marketwake created an SEO plan that targeted potential students and their parents. We took a phased approach, beginning with tackling website issues.
After working on building a stronger web foundation, we focused on content planning. We developed a plan around conversion-focused keywords, such as “top liberal art schools” and “best private universities.”
Additionally, we gave them a year’s worth of blog topics that would appeal to students looking for a college that fit their needs.