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Furman University
How Marketwake helped this South Carolina college rank for 2,000+ new keywords on page one of Google.
33,548

New Keyboards

Within 60 Days of Launching

2,000+

New Keyboards

On Page One of Google

↑17 pts

Increase in Website Health Score

Within 60 Days of Launching

↑25%

Increased Organic Visits

To Their Application Page

SERVICES

SEO Consulting

Content Strategy

Technical Web Audit

PROBLEM

Furman had a less-than-unique problem many colleges were facing post-pandemic: They saw applications slip in 2020 and were looking to gain back momentum during the 2021 application season.  

Furman struggled to see non-branded traffic across its website and was looking to target both parents and high school students who might be interested in a top private school.

PROJECT BEGINNINGS 
1

Brand: Consistent Voice, Tone & Visual Identity throughout all channels to reflect the sleek and modern Brock Built brand

2

Website: Create a Cohesive User Journey through a compelling and user-friendly website.

VISUAL CONCEPTS

ALSO VIEW OUR CREATIVE WORK FOR BROCK BUILT

VIEW NOW

We begin every project by building 2-4 mock site concepts to finalize the visual direction of the site. These concepts will include refreshed color palettes and brand design cornerstone elements (i.e. photography treatments, iconography).

The goal of the wireframe stage is to outline user experience, the flow of data, and the visitor journey across the site. The wireframes don’t include any designed features, but instead will focus on ensuring the journey is accurate and the user experience is intuitive and streamlined.

WEBSITE 

We combined highly intuitive site navigation with cutting-edge design to create a truly unique website.

CORE BRAND ELEMENTS
WEBSITE

“We saw a 507% increase in total website visitors, a 766% increase in new visitors, and 5x website clicks in 6 months from launch with Marketwake.”

Jack McGlinchey

Founder @ Sonar

“We’re excited to announce the launch of our new website. Thanks to Marketwake for their incredible website design team that guided us through this process.”

Victory Solutions

CORE BRAND ELEMENTS
Go-TO-MARKET ASSETS

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