It’s not uncommon for great products to struggle. Why? Because how you present something makes a world of difference. Seller Labs had not just one, but four outstanding products, albeit with some design choices that were a little outdated. 

Although customers loved their individual products, no one recognized the overarching Seller Labs brand. It was time for an overhaul.

We helped Seller Labs change the conversation by restructuring their products — instead of discussing multiple different tools, they were reigned back into a single, unified product with a plethora of amazing features. 

Once we reframed how to talk about things under the hood, we could get to work on a new coat of paint. Recrafting the visual design, color scheme, and what you want to show is much easier once you have a solid brand identity.  

Now, Seller Labs has instant brand recognition amongst Amazon Sellers and is enjoying the financial benefits of their new look and feel.