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01
A Strategy Worth Having
Olam Coffee
“A vision without a strategy remains an illusion.”
Lee Bolman
Lee Bolman
02
Olam Coffee
BACKGROUND

Although some companies are already producing great content, they struggle in delivering their message to the right audience. So, how do you bridge that gap?


While anyone can have cool and creative ideas about marketing tactics, those don’t necessarily translate into successful campaigns. That’s why everything we implement begins and ends with a targeted strategy that seeks to answer the “why”:



  • Why do we think a particular tactic will work?
  • Why are we using these metrics (and not those)?
  • Why did a campaign exceed (or miss) expectations?


By learning about your business, your brand, your market, your customers, and your definition of success, we’re able to align our data-driven strategy with your goals in a way that’s 100% you.

03
SOLUTION

We helped Olam Coffee’s PPC (Pay-Per-Click) and SEO strategy by using eye-catching imagery, targeting specific audiences, and stoking the fires of controversy.

Their best months resulted in 4,000 – 6,000% ROI with a 6-month average of 1,000% ROI. Now that’s what we call “Shut Up and Take My Money” results.

WIN METRICS

41%

Increase in Total Website Visitors

12%

Increase in Paid Search Visitors

179%

Increase in Microsite Visitors

45K+

Organic Search Visitors

$8,074

Total Ad Spend

$208,528

Coffee Purchases from Ad Spend

WIN METRICS

41%

Increase in Total Website Visitors

12%

Increase in Paid Search Visitors

179%

Increase in Microsite Visitors

45K+

Organic Search Visitors

$8,074

Total Ad Spend

$208,528

Coffee Purchases from Ad Spend

WE'RE HERE TO HELP
Ready for some insane numbers and results that make your company more profitable? Send us an inquiry!